Retention Marketing Assistant - Mobile
New York, NY
| Employer: | Macy's |
| Category: | Information Technology |
| Job Type: | Full Time |
Description | |
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Bring Your Amazing Self to Work At Macy's, Inc. we're on a mission to create a brighter future with bold representation for all. This is our Mission Every One. We know that each person here is unique. So we respect and invest in each individual to create growth, pride, and satisfaction. If we are able to bring our whole selves to work, it translates into a more abundant and wider array of ideas and energy for all to benefit from. Our success will be built on amazing colleagues, working together. Job Overview The Retention Marketing Assistant is a member of the Retention Marketing Team which drives growth and optimizes customer lifetime value through owned media. This team manages the customer contact strategy, lifecycle, and end-to-end campaign execution across all retention channels-Email, Mobile, Direct Mail, and POS. The Assistant oversees end-to-end execution and delivery for Mobile communications, including promotional, editorial, and loyalty content. They manage the production workflow for all Retention Marketing tactics, collaborating with cross-functional teams to identify opportunities for improvement, manage partner relationships, and support Macy's omni-channel initiatives. What You Will Do • Support daily operations for Macy's Mobile production, including managing calendar functions, reviewing and delivering assets, assembling content, previewing, testing, and executing campaigns. • Help oversee channel growth and maintain agility across Mobile channels. • Develop expertise across multiple tactics (e.g., SMS, Push Notifications, Site Personalization campaigns) to serve as a subject matter expert and backup for the team. • Manage day-to-day responsibilities for late Mobile changes and campaign executions, collaborating with relevant teams to ensure campaigns are built and executed accurately and on time. • Serve as the primary contact for Retention Marketing Mobile tactics, working closely with the dedicated Mobile QA team. • Assist in troubleshooting and communicating Mobile content issues with internal support teams. • Build strong relationships with cross-functional teams (e.g., Communication Strategy, CRM, Marketing Strategy, Project Management, Creative, Content Engineering, and Quality Engineering) to drive collaboration and implement changes seamlessly. • Support strategies to enhance Mobile communication execution and messaging, incorporating personalization, dynamic content, and other technical advancements. • Demonstrate regular, dependable attendance, responsiveness, and punctuality. • Perform additional responsibilities as assigned. Skills You Will Need Marketing Operations Knowledge: Familiarity with Mobile and email marketing tactics, Internet marketing, and direct marketing methods. Workflow and Project Management: Strong organizational and prioritization skills to efficiently manage the end-to-end production workflow for Mobile communications and coordinate across various teams to meet campaign deadlines. Communication and Collaboration: Excellent communication skills for building and maintaining relationships with cross-functional teams (e.g., Communication Strategy, CRM, Marketing Strategy, Project Management) and acting as a primary contact for Mobile tactics. Quality Assurance and Attention to Detail: High attention to detail and a strong focus on quality assurance to ensure accuracy in campaign execution, testing, and final delivery. Technical Proficiency: Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and database applications, with a strong aptitude for technology and ability to troubleshoot technical issues with Mobile content. Adaptability and Problem-Solving: Ability to adapt quickly to late changes or workflow issues, with proven analytical and problem-solving skills to manage unexpected challenges and escalate issues when necessary. Self-Motivation and Independence: Ability to work independently with minimal supervision, displaying a proactive, self-starter attitude. Strategic Thinking and Data Analysis: Proven skills in strategic thinking, data interpretation, financial analysis, and problem-solving to contribute to the ongoing improvement of Mobile communications and messaging strategies. Attention to Process Improvement: An ability to identify areas of opportunity within workflows, make recommendations, and support the team in implementing change. Who You Are
What We Can Offer You
About Macy's Now is an exciting time for a Macy's career as we continue to focus on creating exciting and memorable experiences for every Macy's customer, whether their journey starts online or in the store. Our opportunities in Sales, Merchandise, Operations, Customer Service, Warehouse, Marketing, and other areas let you express your creativity and commitment to excellence, grow your career and make a difference to your Macy's colleagues and customers. Bring your creativity, energy, and ideas to the Macy's team - Apply Today! DIGITAL00 | |