Director, Marketing Strategy - Beauty
New York, NY
Employer: | Macy's |
Category: | Marketing |
Job Type: | Full Time |
Description | |
Bring Your Amazing Self to Work At Macy's, Inc. we're on a mission to create a brighter future with bold representation for all. This is our Mission Every One. We know that each person here is unique. So we respect and invest in each individual to create growth, pride, and satisfaction. If we are able to bring our whole selves to work, it translates into a more abundant and wider array of ideas and energy for all to benefit from. Our success will be built on amazing colleagues, working together. Job Overview The Director, Marketing Strategy deeply understands how to build meaningful connections with consumers, forge integrated brand and merchant partnerships, and implement comprehensive marketing strategies focused on multiple families of business. In this role, the Director leads a team to develop and execute marketing plans by partnering closely with key stakeholders to ensure seamless brand storytelling across all touchpoints. What You Will Do
Skills You Will Need Customer Champion: Deeply understands consumer behavior, preferences, and trends to build meaningful connections. Brand and Merchant Partnership: Proficient in forging integrated partnerships between brands and merchants to amplify marketing efforts and drive business growth. Marketing Planning and Execution: Competent in developing and executing marketing plans aligned with sales targets and business goals. Multi-Channel Marketing: Experienced in deploying marketing strategies across various channels, focusing on experiential, digital, social media, and content marketing. Experiential Marketing: Capable of creating market buzz through experiential activations, including events, pop-ups, and immersive brand experiences. Creativity with Data-Driven Decision-Making: Balances creativity with insights and data analysis to inform effective marketing strategies and decisions. End-to-End Consumer Journey: Skilled in continuously evolving the consumer journey, ensuring engagement with the right audience through the appropriate channels at the right times. Collaboration and Coordination: Coordinates with cross-functional teams, such as merchants and fashion offices, to synchronize product priorities and messaging. Brand Re-imagination: Skilled in re-imagining brands and deploying innovative marketing strategies to revitalize and differentiate them in the market. Industry Expertise: Possesses deep understanding of the retail marketing space, with the ability to bring different brands to life for respective shoppers. Who You Are
What We Can Offer You
About Macy's Now is an exciting time for a Macy's career as we continue to focus on creating exciting and memorable experiences for every Macy's customer, whether their journey starts online or in the store. Our opportunities in Sales, Merchandise, Operations, Customer Service, Warehouse, Marketing, and other areas let you express your creativity and commitment to excellence, grow your career and make a difference to your Macy's colleagues and customers. Bring your creativity, energy, and ideas to the Macy's team - Apply Today! This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment. MARKETING00 |