Brand Strategy Associate - Summer & Spring
New York, NY
| Employer: | Macy's |
| Category: | Marketing |
| Job Type: | Full Time |
Description | |
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Bring Your Amazing Self to Work At Macy's, Inc. we're on a mission to create a brighter future with bold representation for all. This is our Mission Every One. We know that each person here is unique. So we respect and invest in each individual to create growth, pride, and satisfaction. If we are able to bring our whole selves to work, it translates into a more abundant and wider array of ideas and energy for all to benefit from. Our success will be built on amazing colleagues, working together. Job Overview The Associate, Brand Strategy plays a key role in developing and executing Macy's marketing campaigns. They work closely with the Brand Strategy Director to develop effective campaign strategies, manage creative partnerships, and ensure all initiatives align with Macy's brand identity. The ideal candidate is a strategic thinker with strong analytical skills and a passion for understanding consumer behavior. What You Will Do
Skills You Will Need Marketing Principles: Understanding of fundamental marketing concepts, strategies, and practices relevant to developing effective marketing campaigns and brand strategies. Consumer Behavior: Insight into how consumers make purchasing decisions, including their preferences, motivations, and behaviors that influence buying patterns. Brand Strategy Development: Ability to create and implement strategies that establish and enhance a brand's identity, positioning, and value proposition in the market. Retail Landscape: Knowledge of the retail industry, including market trends, competitive dynamics, and consumer trends that impact retail operations and marketing strategies. Problem Solving: Capability to identify issues, analyze potential solutions, and implement effective strategies to resolve challenges and achieve desired outcomes. Project Management: Skills in planning, organizing, and overseeing projects from inception to completion, ensuring timely and successful execution while managing resources and deadlines. Influential Communication: Proficiency in clearly and persuasively conveying information, presenting ideas, and engaging with stakeholders to foster understanding and collaboration. Detail Orientation: Attention to small but critical elements of tasks and projects to ensure accuracy and quality in all aspects of work. Collaboration: Ability to work effectively with various teams and partners, facilitating cooperation and coordination to achieve common goals. Industry Trends: Awareness of current and emerging trends within the industry that influence strategic decision-making and marketing approaches. Who You Are
What We Can Offer You
About Macy's Now is an exciting time for a Macy's career as we continue to focus on creating exciting and memorable experiences for every Macy's customer, whether their journey starts online or in the store. Our opportunities in Sales, Merchandise, Operations, Customer Service, Warehouse, Marketing, and other areas let you express your creativity and commitment to excellence, grow your career and make a difference to your Macy's colleagues and customers. Bring your creativity, energy, and ideas to the Macy's team - Apply Today! This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment. MARKETING00 | |