Senior, Marketing Strategy - Beauty
New York, NY
| Employer: | Macy's |
| Category: | Marketing |
| Job Type: | Full Time |
Description | |
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Bring Your Amazing Self to Work At Macy's, Inc. we're on a mission to create a brighter future with bold representation for all. This is our Mission Every One. We know that each person here is unique. So we respect and invest in each individual to create growth, pride, and satisfaction. If we are able to bring our whole selves to work, it translates into a more abundant and wider array of ideas and energy for all to benefit from. Our success will be built on amazing colleagues, working together. Job Overview The Associate, Marketing Strategy deeply understands how to build meaningful connections with consumers, forge integrated brand and merchant partnerships, and implement comprehensive marketing strategies focused on business outcomes. In this role, they serve as a strategic partner to the Director, Marketing Strategy, collaborating closely with key stakeholders to craft compelling brand stories that resonate with consumers and drive business growth. What You Will Do
Skills You Will Need Customer Champion: Ability to deeply understand consumer behavior, preferences, and trends to build meaningful connections with them. Brand and Merchant Partnership: Proficiency in forging integrated partnerships between brands and merchants to amplify marketing efforts and drive business growth. Marketing Planning and Execution: Competence in developing marketing plans aligned with sales targets and business goals and executing them effectively. Multi-Channel Marketing: Experience in deploying marketing strategies across various channels, with a focus on experiential, digital, social media, and content marketing. Experiential Marketing: Capability to create buzz in the market through experiential activations, including events, pop-ups, and immersive brand experiences. Creativity with Data-Driven Decision Making: Ability to balance creativity with insights and data analysis to inform marketing strategies and decisions effectively. End-to-End Consumer Journey: Skill in continuously evolving the consumer journey, ensuring engagement with the right audience through appropriate channels at the right times. Collaboration and Coordination: Ability to coordinate with cross-functional teams such as merchants and fashion offices to synchronize product priorities and messaging. Industry Expertise: Understanding of the retail marketing space, including the ability to bring different brands to life for respective shoppers. Who You Are
What We Can Offer You
About Macy's Now is an exciting time for a Macy's career as we continue to focus on creating exciting and memorable experiences for every Macy's customer, whether their journey starts online or in the store. Our opportunities in Sales, Merchandise, Operations, Customer Service, Warehouse, Marketing, and other areas let you express your creativity and commitment to excellence, grow your career and make a difference to your Macy's colleagues and customers. Bring your creativity, energy, and ideas to the Macy's team - Apply Today! This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment. MARKETING00 | |