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Product Marketing Intern

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Carlisle, PA

Employer:  Carlisle Companies

Description

Description

Project Summary:

We are seeking a motivated and detail-oriented intern to join our Product Development team. This internship will focus on compiling customer feedback and generating new product ideas. The ideal candidate will have a keen interest in product development, strong analytical skills, and a passion for understanding customer needs. You will play a key role in providing actionable feedback to Product Managers and New Product Development Managers.

Duties and Responsibilities:

  • Gather and Compile Customer Feedback:
    • Collect feedback from various sources including surveys, social media, customer support interactions, and product reviews.
    • Organize and categorize feedback to identify common themes and areas for improvement.
  • Analyze Feedback to Identify Trends:
    • Utilize qualitative and quantitative analysis methods to uncover patterns and trends in customer feedback.
    • Highlight key issues and frequently mentioned suggestions to guide product development efforts.
  • Generate New Product Ideas:
    • Brainstorm and propose innovative product ideas based on identified trends and customer needs.
    • Evaluate the feasibility and potential impact of these ideas through preliminary market research and internal discussions.
  • Provide Feedback to Product Managers and New Product Development Managers:
    • Create comprehensive reports summarizing collected feedback, analysis results, and proposed product ideas.
    • Present findings to Product Managers and New Product Development Managers, offering actionable recommendations for future product development.
    • Collaborate with these managers to refine and prioritize new product ideas based on feedback and market research.
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