Microbiology Marketing Manager
Rockville, MD
| Employer: | US Pharmacopeia |
| Category: | Legal |
| Job Type: | Full Time |
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Description Who is USP? The U.S. Pharmacopeial Convention (USP) is an independent scientific organization that collaborates with the world's top authorities in health and science to develop quality standards for medicines, dietary supplements, and food ingredients. USP's fundamental belief that Equity = Excellence manifests in our core value of Passion for Quality through our more than 1,300 hard-working professionals across twenty global locations to deliver the mission to strengthen the supply of safe, quality medicines and supplements worldwide. At USP, we value inclusivity for all. We recognize the importance of building an organizational culture with meaningful opportunities for mentorship and professional growth. From the standards we create, the partnerships we build, and the conversations we foster, we affirm the value of Diversity, Equity, Inclusion, and Belonging in building a world where everyone can be confident of quality in health and healthcare. USP is proud to be an equal employment opportunity employer (EEOE) and affirmative action employer. We are committed to creating an inclusive environment in all aspects of our work—an environment where every employee feels fully empowered and valued irrespective of, but not limited to, race, ethnicity, physical and mental abilities, education, religion, gender identity, and expression, life experience, sexual orientation, country of origin, regional differences, work experience, and family status. We are committed to working with and providing reasonable accommodation to individuals with disabilities. Brief Job Overview The Microbiology Marketing Manager is a full-time, hybrid role that will focus on elevating overall awareness of innovative microbiology products that drive new levels of efficiency, control and standardization across global microbiology testing. These products are used in quality control and research & development applications in the pharmaceutical, medical device, food & beverage, clinical, and other industries. In collaboration with product management and scientific leads, this person will lead the development of the microbiology digital and social media plan to support market awareness, lead generation and thought leadership. They will also identify suitable conferences and help build events that engage microbiology stakeholders. The manager will need to understand market trends in the microbiology testing space and tactics used by key competitors in order to build a compelling campaign. How will YOU create impact here at USP? In this role at USP, you contribute to USP's public health mission of increasing equitable access to high-quality, safe medicine and improving global health through public standards and related programs. In addition, as part of our commitment to our employees, Global, People, and Culture, in partnership with the Equity Office, regularly invests in the professional development of all people managers. This includes training in inclusive management styles and other competencies necessary to ensure engaged and productive work environments. The Microbiology Marketing Manager will need to demonstrate the ability to work collaboratively with the customer development and sales teams and internal support functions (global communications, stakeholder engagement, market intelligence, legal, finance and accounting, etc.) to ensure maximum impact. This role will help shape the portfolio of microbiology products by taking into consideration customer needs, ensuring the sustainability of the program, identifying correlations to the work and public health impact. The Microbiology Marketing Manager has the following job responsibilities: • Collaborate with science and product management colleagues and leadership to create, develop, and refine microbiology-related marketing campaigns and associated collateral. • Leads tactical plan development and deployment, digital and social media messaging, conference strategy, selection of 3rd party media partners, new and novel outreach opportunities. • Devises metrics/KPIs to gauge success of new programs not only in terms of revenue, but in terms of campaign metrics (CTR’s, impressions, etc.) and actively reporting on them to inform future campaign tactics. • Understands lead nurturing software and processes. • Manage and coordinate marketing related projects. • Manage the creation and implementation of campaigns and collateral that highlight positioning and differentiation, and drive brand awareness. • Assist with business development and lead generation and nurturing from a marketing perspective. • Manages by influence and collaboration in a matrix environment. • Ability to train sales, customer and distributor staff on campaigns and tactics to drive revenue and adoption. • Ability to attend conferences and meet with customers to understand pain points, best media channels to build product awareness with those customers and contribute to thought leadership planning. Who is USP Looking For? The successful candidate will have a demonstrated understanding of our mission, commitment to excellence through inclusive and equitable behaviors and practices, ability to quickly build credibility with stakeholders, along with the following competencies and experience: • Bachelor’s degree in marketing, business, life sciences, or a related field is required. • Minimum of 5-7 years of related work experience with a minimum of 2 years in product marketing or digital marketing. • Marketing experience in the Pharmaceutical, Biotechnology, Life Science Tools or Healthcare industry. • Excellent written and verbal communication skills with the ability to communicate at all levels in the organization. • A track record of success in marketing commensurate with experience level. Additional Desired Preferences • Ability to patiently listen and gather customer/stakeholder insights and respond with creative solutions. • Ability to balance a process-driven approach while generating innovative ideas. • Strong ability to develop relationships with key players within the cross-functional environment. • A strong team player and a leader by influence. • Passion and drive of an early stage start up. • Ability to handle multiple priorities in a fast-paced environment. • Action and results driven with examples of successful outcomes. • Ability and desire to work well with a diverse group of employees and customers in a cooperative and friendly manner. • Highly organized and able to manage multiple priorities in an environment of change. • Strong analytical skills and strategic thinking. • Ability to interpret data and draw conclusions. Supervisory Responsibilities None. Benefits USP provides the benefits to protect yourself and your family today and tomorrow. From company-paid time off and comprehensive healthcare options to retirement savings, you can have peace of mind that your personal and financial well-being is protected. Compensation Base Salary Range: USD $97,000.00 - $124,750.00 annually. Target Annual Bonus: 13% Varies based on level of role Individual compensation packages are based on various factors unique to each candidate’s skill set, experience, qualifications, equity, and other job-related reasons. Note: USP does not accept unsolicited resumes from 3rd party recruitment agencies and is not responsible for fees from recruiters or other agencies except under specific written agreement with USP. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c) Job Category Ext. Affairs, Regulatory, & Communications Job Type Full-Time | |