Senior Analyst, Editorial

New York, NY

Employer:	Macy's
Category:	Marketing
Job Type:	Full Time
Description
Bring Your Amazing Self to Work At Macy's, Inc. we're on a mission to create a brighter future with bold representation for all. This is our Mission Every One. We know that each person here is unique. So we respect and invest in each individual to create growth, pride, and satisfaction. If we are able to bring our whole selves to work, it translates into a more abundant and wider array of ideas and energy for all to benefit from. Our success will be built on amazing colleagues, working together. Job Overview The Editorial Analyst enables and empowers the Content team with analytic insight to support strategic planning, tactical execution, and optimization of the content strategy. This position develops and delivers business intelligence and presents actionable reporting and analysis to support decision-makers. They support the content team by analyzing performance of digital platforms in collaboration with cross-functional teams such as site merchandising and Marketing Strategy. They must multi-task through stages of multiple projects and deliver quality insights and impactful recommendations regularly to drive business decisions and growth. What You Will Do Digital Analytics - Site & CRM Utilize analytics tools to track digital content performance, answer business questions and communicate performance, insights, and actionable recommendations to stakeholders. Produce ad hoc analyses to understand consumer shopping behaviors, meet business objectives and inform content strategies. Develop and publish reports and dashboards. Collaborate with content leadership to create Adobe dashboards and a measurement approach that leads to automation and reporting efficiencies. Monitor data integrity within the Adobe data set, reporting potential issues to management to ensure the accuracy of enterprise data. Partner with CRM to develop benchmarks for editorial email & push campaigns. Develop analysis and reporting to inform content strategy. Customer Analysis & Insights Dive into customer data to identify key trends and behaviors, crafting strategic recommendations that inform content decisions across digital platforms. Support key deliverables such as the Monthly Content Planning, Season Content Vision, and ad hoc analyses. Data Visualization & Reporting Design and coordinate visually engaging presentations that transform intricate data findings into clear, actionable insights for stakeholder and executive meetings. Produce detailed reports from raw data sets to support and advance content strategy initiatives. Partner with Data Analytics to build and refine dashboards using tools like Adobe, Tableau and Power BI to effectively communicate insights. Business Development & Weekly Business Review: Support Weekly Business Review preparations with content insights across all marketing channels - ability to explain why our marketing and content strategies resonated with our customers and identifying reactive opportunities Arming key marketing, digital, and merchandising leaders with weekly insights and recommendations to improve business performance Identify & scope new content intelligence platforms for organizational use. Skills You Will Need Analytical Skills: Strong proficiency in analyzing performance metrics and deriving actionable insights. Expert in web analytics tools, preferably Adobe Analytics. Business Intelligence: Ability to develop and deliver comprehensive business intelligence and reporting to support decision-makers. Collaboration: Experience working with cross-functional teams, including Marketing, Customer & Digital Teams. Technical Proficiency: Expertise in utilizing analytics tools and developing Adobe dashboards for data analysis and reporting. Experience with Tableau or other visualization platforms a plus. Communication: Effective in communicating performance insights and recommendations to stakeholders at all levels. Project Management: Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines. Strategic Planning: Aptitude for developing measurement plans and KPIs to gauge the success of site optimizations and strategies. Initiative: Motivated to research and monitor business performance in real time, identifying issues and opportunities as they occur. Ownership: Strong desire and ability to take ownership of projects and drive them to successful completion. Who You Are Dedicated to fulfilling ideals of diversity, inclusion, and respect that Macy's aspires to achieve every day in every way. Candidates with a Bachelor's degree or equivalent work experience in Statistics, Analytics, or a related field are encouraged to apply. Minimum 5 years of experience in Consulting, Strategy, or E-commerce/Retail Analytics is required. Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision. Able to work a flexible schedule based on department and company needs. What We Can Offer You An inclusive, challenging, and refreshingly fun work environment Competitive pay and benefits rooted in principles of equity Performance incentives and annual merit review Merchandise discounts Health and Wellness Benefits across medical, dental, vision, and additional insurance Retirement Savings Plan with 401k match opportunity Employee Assistance Program (mental health counseling and legal/financial advice) Resources for continuous learning, career growth, and leadership development 8 paid holidays Paid Time Off (first year prorated depending on start date) Tuition reimbursement program Guild education benefit funds 100% of tuition, books, and fees in designated programs Colleague Resource Groups (CRGs) and give-back/volunteer opportunities Empowerment and autonomy to perform impactful work with tangible results About Macy's Now is an exciting time for a Macy's career as we continue to focus on creating exciting and memorable experiences for every Macy's customer, whether their journey starts online or in the store. Our opportunities in Sales, Merchandise, Operations, Customer Service, Warehouse, Marketing, and other areas let you express your creativity and commitment to excellence, grow your career and make a difference to your Macy's colleagues and customers. Bring your creativity, energy, and ideas to the Macy's team - Apply Today! This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

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Senior Analyst, Editorial

New York, NY

Description