Are you a marketing expert with a passion for making a difference? AstraZeneca is seeking an Institutional Marketing Director within our Immunology division. This role is pivotal in channeling our scientific capabilities into targeted commercial strategies to make a positive impact on changing patients' lives. As the Director and member of the US Immunology Marketing Leadership team, you'll play a crucial role in advancing commercialization efforts for an expanding Immunology Portfolio.
The Institutional Marketing Director is the US lead for AstraZeneca's advancing presence in account-based engagements and emerging customer segments, shaping brand strategy and insight-aligned executions to address customer needs. This role reports directly to the Sr. Marketing Director Immunology and will sit as a core member of the US Immunology Marketing Leadership Team. This high-visibility, strategic position will work across a matrixed team to develop go-to-market plans that ensure strategic value and impact are delivered within health delivery networks and beyond.
Accountabilities
- Lead and develop Channel Strategies aligning to Institutional and emerging customer segments including IDNs, Community Health Systems, and Supergroups. Establish a cross-functional go-to-market model maximizing Strategic Account Selling framework and customized resources to increase customer impact within the IDN setting.
- Act as the key liaison between the marketing and institutional-based selling teams to ensure timely, clear, and aligned plans are linked to the broader brand strategies and goals.
- Develop account-based go-to-market recommendations; work with Marketing and field leadership to maintain customer segmentation, field deployment recommendations, and orchestrated account execution plans.
- Lead the insight generation and distillation approach across Advisory boards as the lead marketer and partner with I&A to unify insights across critical HCP customer types and stakeholders in key treatment channel settings.
- Support and attend congresses/conferences and partner with Regional Clinical Directors to increase insight generation and competitive intelligence to advance brand strategy.
- Build a dedicated brand strategy to support customer activation across advanced practice practitioners, academia, and fellows. Lead the insight to strategy and execution plans to maximize brand performance.
- Develop and deploy marketing assets which deliver against prioritized value proposition, from briefing through execution.
- Collaborate across a matrixed organization with cross-functional and alliance partners in Marketing, Sales, Market Access, Medical Affairs, Regulatory, and Operations to flawlessly deliver against strategic plans.
- Support Immunology senior leadership team to drive organizational alignments and support critical business decisions, insights, and actions.
Essential Skills/Experience
- Bachelor's degree in business required with 8+ years of Pharmaceutical or Healthcare experience & 5+ years of Pharmaceutical Marketing or related experience including: Marketing, Managed Markets, Pharmaceutical Sales, Market Research/analytics, Strategic Planning or Relevant Agency Experience
- Demonstrated leadership in working within cross-functional business units in matrixed organization and demonstrated Learning agility
- Broad knowledge of the branded pharmaceutical development to commercialization processes marketing insight and strategy development model
- Expert written, presentation, strategy analysis and business case development skills with ability to synthesis large information into executive communications
- Demonstrated ability to collaborate, influence at all levels of the organization, lead without authority and work successfully with cross-functional teams & partners
- Requires approximately 20 % travel
Desirable Skills/Experience
- Advanced Degree in business, marketing, or the sciences.
- Broad business acumen with experiences across multiple functions
- Experience in cross-channel, cross-customer marketing
- 5+ years of leadership in managing teams of individuals
- 2+ years' experience in Rheumatology preferred
- Experience across product life cycle (emerging, launch, in-line, mature)
At AstraZeneca, we are on a journey to bring life-saving medicines to patients. Our role in contributing to decreasing mortality rates globally is clear. We are shaping the future by spotting scientifically-led commercial opportunities and acting now to operationalize and scale them. We are driven by the solutions we bring to the healthcare ecosystem. It powers us to make an impact at every step of the patient journey. We are constantly thinking big to answer new challenges. We push ourselves to start small and scale fast. The pioneers of digital and innovative solutions that have never been seen before. And we bring our teams on this journey with us, sharing our vision to inspire commitment to succeed together.
Are you ready to join us on this journey? Apply today and help us shape the future of healthcare!
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.
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