Brand Identity Designer

New York, NY

Employer:	Macy's
Category:	Marketing
Job Type:	Full Time
Description
Bring Your Amazing Self to Work At Macy's, Inc. we're on a mission to create a brighter future with bold representation for all. This is our Mission Every One. We know that each person here is unique. So we respect and invest in each individual to create growth, pride, and satisfaction. If we are able to bring our whole selves to work, it translates into a more abundant and wider array of ideas and energy for all to benefit from. Our success will be built on amazing colleagues, working together. Job Overview As Designer for Brand Identity, you will be the creative force behind the visual representation of our brand's ethos and personality. Your mission is to craft a distinct and compelling brand identity that resonates across all our channels and communications. This role requires a unique blend of artistic skill and strategic thinking to create designs that not only capture the imagination but also deeply connect with our audience's aspirations and values. You will be the architect of visual narratives that articulate our brand's story, embodying everything from style nuances to core values, and translating these into a cohesive and impactful brand language. Your work will be pivotal in shaping how our customers perceive and engage with our brand, making it a true reflection of what we stand for. You'll work closely with teams across Creative and Brand Digital Experience, Marketing, NS Project Management, contributing to a cohesive brand vision and execution. What You Will Do Crafts design solutions that bring our brand's story to life, ensuring they resonate across diverse topics like fashion trends, special events, and social causes. Exhibits a command of design thinking, demonstrating meticulous attention to detail to enhance our brand's presence in digital, emerging, and traditional media. Leverages a deep understanding of design systems, grids, color, typography and photography to deliver clear and powerful communications. Thrives on curiosity and innovation as a conceptual thinker in an environment that values collaboration and constructive debate to produce exceptional work. Creates presentations that effectively articulate and inspire support for new ideas. Meets deadlines and proactively communicates status of projects to partners and leaders. Inspires others through an innovative approach to design, ideation & ways of working. Brings energy and enthusiasm to the team through participation in celebrations, peer mentoring, volunteering and fundraising events. Skills You Will Need Design Proficiency: Demonstrated expertise in designing communications that align with brand narratives on diverse topics. Customer Insights: Ability to leverage rich customer insights and curiosity about shopper motivations to create compelling design solutions. Creative Approach: Passion for research and quick grasp of project requirements, contributing to shaping a creative approach. Collaboration: Collaborative work with copywriters to ensure clear and compelling communication of product features and benefits. Design Systems Mastery: Mastery of design systems with meticulous attention to detail to fortify the brand across digital, emerging, and traditional media. Curiosity and Innovation: Characterized by curiosity, innovation, and a conceptual mindset, thriving in a collaborative and debate-driven environment. Project Management: Planning, prioritizing, and producing a high volume of work, taking ownership from start to finish. Graphic Design Proficiency: Demonstrated expertise in utilizing Adobe Creative Suite tools, including XD, InDesign, Photoshop, and Illustrator. Additionally, possessing experience with Motion & After Effects is considered a valuable asset. Who You Are Dedicated to fulfilling ideals of diversity, inclusion, and respect that Macy's aspires to achieve every day in every way. Candidates with a bachelor's degree in a design discipline are encouraged to apply. 3+ years of experience in advertising or other relevant design discipline. Portfolio demonstrating design and advertising communications proficiency Retail experience preferred, but not required Proficient in Figma, Adobe Creative Suite - XD, InDesign, Photoshop, Illustrator Experience with Motion & After Effects a plus Proficient in Microsoft Office programs - Outlook, Teams, Powerpoint, Word Ability to read, analyze, and interpret general business publications, professional journals, technical procedures, and governmental regulations; write reports, business correspondence, and manuals; effectively present information and respond to questions from groups of managers, clients, customers, and the general public. Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision. What We Can Offer You An inclusive, challenging, and refreshingly fun work environment Competitive pay and benefits rooted in principles of equity Performance incentives and annual merit review Merchandise discounts Health and Wellness Benefits across medical, dental, vision, and additional insurance Retirement Savings Plan with 401k match opportunity Employee Assistance Program (mental health counseling and legal/financial advice) Resources for continuous learning, career growth, and leadership development 8 paid holidays Paid Time Off (first year prorated depending on start date) Tuition reimbursement program Guild education benefit funds 100% of tuition, books, and fees in designated programs Colleague Resource Groups (CRGs) and give-back/volunteer opportunities Empowerment and autonomy to perform impactful work with tangible results About Macy's Now is an exciting time for a Macy's career as we continue to focus on creating exciting and memorable experiences for every Macy's customer, whether their journey starts online or in the store. Our opportunities in Sales, Merchandise, Operations, Customer Service, Warehouse, Marketing, and other areas let you express your creativity and commitment to excellence, grow your career and make a difference to your Macy's colleagues and customers. Bring your creativity, energy, and ideas to the Macy's team - Apply Today! MARKETING00

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Brand Identity Designer

New York, NY

Description