Vice President, B2B Marketing
Remote
| Employer: | Mastercard |
| Category: | Marketing |
| Job Type: | Full Time |
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Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Vice President, B2B Marketing VP, B2B Marketing (Business Development & Partnerships) Overview • The US Integrated Marketing & Communications (IMC) team drives the growth of Mastercard's brand value, strength, perception, and trust among B2C and B2B audiences, showcasing how Mastercard and Priceless help expand and deepen customer relationships. • Reporting to the Senior Vice President, the VP, B2B Marketing (Business Development & Partnerships) is a key leader, serving as the primary IMC representative supporting business growth and expansion. • Leveraging Mastercard's extensive assets and the iconic Priceless brand, this leader will establish a strategic marketing-sales approach, develop brand-centric engagement tools and materials, and lead high-impact pitches and presentations to secure new business with US customers. • This role collaborates across multiple Mastercard functions-business development, issuers, merchants, D&S, finance, and legal-to deliver value to partners. It contributes to brand growth by: 1. Generating new revenue and GDV for Mastercard. 2. Introducing innovative approaches to monetize campaigns and marquee events. Role • Act as the Mastercard IMC lead in the sales process, providing strategic input, overseeing presentation development, and leading in-room pitch theater and sales narrative creation. • Drive sponsorship monetization by building and managing a robust sales pipeline in collaboration with account teams. • Develop scalable, experiential marketing programs by guiding creative development, modeling value and costs, and producing compelling sales materials. • Serve as the creative lead, working with agency partners to deliver best-in-class sales collateral for in-person and virtual pitches that elevate the Mastercard brand and drive measurable outcomes. • Collaborate with the US consumer marketing team to integrate customer objectives into national brand campaigns. • Partner with sales teams to strategize around the RFP lifecycle, stay ahead of industry trends, and identify opportunities with emerging players. • Provide thought leadership across the US IMC organization, serving as a sales enablement expert. • Sponsor professional development and sales training for B2B and Product Marketing teams to enhance skills and capabilities. • Oversee the creation and maintenance of a library of top-tier case studies, executions, and pitch materials to support sales and marketing efforts. • Align closely with internal stakeholders, including account management and consumer marketing, to ensure cohesive and effective execution of initiatives. • Collaborate with IMC disciplines-Consumer Marketing, Sponsorships, Media, Communications, and Marketing Strategy/Services-both locally and globally. • Define and track success metrics and reporting methodologies for partner marketing initiatives. All About You • Experience: demonstrated expertise in Integrated Marketing, Partner Marketing, and/or Business Development roles. • Relationship Builder: Optimistic, authentic, and honest in fostering internal and external relationships. • Storyteller: A skilled communicator who creates intrigue, excitement, and engagement, embodying the spirit of Priceless. • Collaborator: Adept at understanding and addressing diverse needs, guiding teams toward successful outcomes. • Business Savvy: Exceptional relationship management, negotiation, and influencing skills to deliver marketing value and business growth. • Creative Problem-Solver: Agile and innovative, thriving in a fast-paced, dynamic environment. • Results-Oriented: Strong sense of urgency with the ability to prioritize, multitask, and meet deadlines while driving measurable results. • Industry Knowledge: Familiarity with the financial technology and payments industry is a strong plus. • Education: Bachelor and/or Master's in Marketing, Business, or other related field Mastercard is an inclusive equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly. Corporate Security Responsibility All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
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