Associate Director, Omnichannel Strategist
Wilmington, DE
| Employer: | AstraZeneca |
| Job Type: | Full Time |
Description | |
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AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines for some of the world's most serious diseases. Here, our work has a direct impact on patients - redefining our ability to develop life-changing medicines. We empower the business to perform at its peak and lead a new way of working, combining innovative science with leading digital technology platforms and data. All with a passion to impact lives! As part of the US BBU Omnichannel function within AstraZeneca's US BBU Innovation and Business Excellence (IBEX) function, the Associate Director, Omnichannel Strategist will be responsible for the strategic design of a seamless customer experience aligned to brand and enterprise objectives. This includes establishing relationships with the US Brand teams, their agency partners, their extended business teams, and channel partners to champion the adoption, design, expansion and measurement of omnichannel marketing programs to healthcare professionals and consumers. Partnering with the US Brand Teams, t he Omnichannel Strategist will design omnichannel marketing campaigns for Biopharmaceutical Business Unit ( BBU ) brands in the ir assigned therapeutic area . The Omnichannel Strategist will then partner with various internal departments and key stakeholders for the development and execution of customer experiences, both digital and physical, that support the Brand's strategic plan and objectives , and ensure compliance with all AstraZeneca privacy, consent, quality and security policies. The Omnichannel Strategist is accountab le for delivering a sound strategic approach to the customer experience and working with the wider , cross functional team to ensure that the strategy is delivered for their assigned brands , driving brand team satisfaction and AZ business outcomes. The Omnichannel Strategist should engage and challenge internal and external collaborators to deliver data-driven experiences that advance the business. The Omnichannel Strategist requires a strong understanding of business operations, expertise in process solutions, ability to translate business strategy into customer experience strategy, familiarity with both digital and non-digital channels, customer-focused marketing, proficiency in digital marketing, analysis of data and metrics, and making decisions based on data. Core Job Requirements:
Essential for the Role:
Preferred:
Next Steps -- Apply today! Interested? To be considered for this exciting opportunity, please complete the full application on our website at your earliest convenience -- it is the only way that our Recruiter and Hiring Manager can know that you feel well qualified for this opportunity. If you know someone who would be a great fit, please share this posting with them. AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements. | |