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Marketing Strategy Assistant - RTW

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New York, NY

Employer:  Macy's
Category:  Marketing
Job Type:  Full Time

Description

Bring Your Amazing Self to Work

At Macy's, Inc. we're on a mission to create a brighter future with bold representation for all. This is our Mission Every One. We know that each person here is unique. So we respect and invest in each individual to create growth, pride, and satisfaction. If we are able to bring our whole selves to work, it translates into a more abundant and wider array of ideas and energy for all to benefit from. Our success will be built on amazing colleagues, working together.

Job Overview

The Assistant, Marketing Strategy plays a key role in supporting the development and execution of impactful marketing campaigns across a diverse portfolio of brands. They actively support the creation of marketing plans, research market trends, and contribute to the overall success of campaigns.

What You Will Do
  • Assist the Marketing Strategy team in developing marketing plans across key timeframes, categories, and event types.
  • Support the seasonal and monthly planning process to ensure alignment on product priorities, launch timelines, and event architecture.
  • Contribute to the planning and execution of marketing tactics, including:
    • Collaborating with partners on materials needed for creative style-outs and presentations.
    • Creating and distributing meeting agendas and tracking follow-up action items.
    • Facilitating asset reviews to ensure timely feedback and adherence to briefs.
    • Coordinating requests for marketing tactics and managing media changes.
  • Analyze marketing data and reports to identify trends and areas for improvement.
  • Collaborate with cross-functional teams (merchandising, content creation, creative, digital/customer teams, etc.) to ensure seamless coordination and communication.
  • Stay up to date on industry trends and consumer insights.

Skills You Will Need

Understanding of Consumer Behavior: A strong grasp of consumer behavior with a passion for developing brand messaging and strategies.

Research and Analytical Skills: Ability to conduct thorough research and analyze marketing data to identify trends, opportunities, and areas for improvement.

Organizational and Time Management Skills: Strong organizational abilities to manage multiple tasks, track progress, and ensure timely completion of projects.

Communication and Interpersonal Skills: Excellent communication skills, both written and verbal, with the ability to collaborate effectively in a team environment and across different departments.

Adaptability and Quick Learning: Eager to learn and able to quickly adapt to new information, trends, and responsibilities.

Collaboration: Ability to work seamlessly with cross-functional teams, including merchandising, content creation, creative, and digital/customer teams, to ensure coordinated and effective marketing efforts.

Who You Are
  • Dedicated to fulfilling ideals of diversity, inclusion, and respect that Macy's aspires to achieve every day in every way.
  • Candidates with a bachelor's degree or equivalent work experience in a related field are encouraged to apply. 1-2 years of experience in marketing or a related field.
  • Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
  • Able to work a flexible schedule based on department and company needs.

What We Can Offer You
  • An inclusive, challenging, and refreshingly fun work environment
  • Competitive pay and benefits rooted in principles of equity
  • Performance incentives and annual merit review
  • Merchandise discounts
  • Health and Wellness Benefits across medical, dental, vision, and additional insurance
  • Retirement Savings Plan with 401k match opportunity
  • Employee Assistance Program (mental health counseling and legal/financial advice)
  • Resources for continuous learning, career growth, and leadership development
  • 8 paid holidays
  • Paid Time Off (first year prorated depending on start date)
  • Tuition reimbursement program
  • Guild education benefit funds 100% of tuition, books, and fees in designated programs
  • Colleague Resource Groups (CRGs) and give-back/volunteer opportunities
  • Empowerment and autonomy to perform impactful work with tangible results

About Macy's

Now is an exciting time for a Macy's career as we continue to focus on creating exciting and memorable experiences for every Macy's customer, whether their journey starts online or in the store. Our opportunities in Sales, Merchandise, Operations, Customer Service, Warehouse, Marketing, and other areas let you express your creativity and commitment to excellence, grow your career and make a difference to your Macy's colleagues and customers.

Bring your creativity, energy, and ideas to the Macy's team - Apply Today!

This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

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