Responsible for collaboration and analysis. Lead strategic analytics projects across teams.
Define and execute audits of analytics tracking to ensure accuracy in data collection across analytics systems.
Advocate sound best practices and develop training to ensure teams utilize data and tools effectively.
Utilize Adobe Analytics background to build dashboards and enable stakeholders to make data-driven decisions. Identify opportunities to automate and enhance existing reporting & analysis processes.
Monitor Email list growth, attrition deliverability and list hygiene.
Monitor overall performance to offer optimization recommendations to CRM team.
Generate and maintain reports encompassing SMS and Email results of varied tests.
Provide recommendation for refining targeting segmentation, implementing testing strategies, developing schedules, recommending optimization rules, and auditing current.
Employer will accept a Master's degree in Computer Science, Engineering, Mathematics, Statistics, Economics, Marketing, or related field and 2 years of experience in the job offered or in a Senior, Analytics related role.
