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Membership Manager

#alert

seattle, WA

Employer:  Friends of Seattle Waterfront
Category:  Marketing
Management
Customer Service
Job Type:  Full Time

Description

MEMBERSHIP MANAGER

Land Acknowledgement

Waterfront Park is situated on the land of the Coast Salish peoples, who have resided here since time immemorial and continue to thrive. With respect and humility, we acknowledge the history of the waterfront, the dispossession of land from the Coast Salish people, and, most importantly, the strength and resilience of Native people and their culture through this history and to the present.

Equity Commitment

Friends recognizes and acknowledges historic and existing systemic racism embedded in our city. We are committed to becoming an anti-racist organization by prioritizing racial equity within the organization and in the public spaces we operate.

About Friends of Waterfront Seattle

Friends of Waterfront Seattle (“Friends”) is a non-profit partner to the City of Seattle, established in 2012 to help fund, steward, and activate a new 20-acre park along the downtown shoreline from Pioneer Square to Belltown. Construction of Waterfront Park will be fully complete in summer 2025. This new public space will serve as:

An invitation to reconnect to the water, to the mountains, to our city, and to one another.
A new cultural hub created in partnership with local nonprofits to deliver a full suite of free arts, recreation, and education programs at Pier 62. Partnerships will expand as Overlook Walk and Pier 58 are completed.
A place to share the stories that illuminate the multiple histories and cultures that define Seattle and must shape its future.
A safe and welcoming public space created through active programming, 24/7/365 on-site safety staff to support positive activity and discourage crime, and by compassionately connecting people in need to social services and resources.
A green waterfront that will add 700 new trees and 150,000 shrubs and native plants to support the nearshore habitat and serve as a massive filtration system to remove pollutants from stormwater before it enters the sound. A massive new seawall supports healthy marine life and the migration of juvenile salmon.
An economic accelerator – in addition to a one-time overall economic impact of $1.1B from construction, the Waterfront Seattle is expected to generate $317M in new visitor spending annually.

Philanthropic support is critical to finish the construction of Waterfront Park and to ensure that this public space is safe, welcoming, and activated well into the future. Friends is engaging individual, institutional and corporate supporters in the $200 million Campaign for Waterfront Park. $102 million has been raised to date, and the campaign will culminate in 2025 when the park opens. In addition to campaign fundraising, Friends must lay the foundation to ensure organizational sustainability in the long-term, including the build out of annual giving, major gifts, and membership programs.

The Role

The Membership Manager will lead the development of a membership program for Waterfront Park. This role will help determine the vision for membership, launch a public campaign to kickstart the program’s growth, and work with colleagues and community partners to develop the benefits, systems, and events that will sustain the program. The intent of this inclusive program is to invite everyone to be part of Waterfront Park, while building a sustainable, long-term engagement pipeline and annual giving program. 2023 will be a pilot year for this program, focused on the assessment, branding, and launch of the program with an emphasis on new member acquisition and benefit package design as a lead up to park opening in 2025 and beyond.

This newly created role is an opportunity to be a critical part of the growing Philanthropy team that is working to complete a $200M comprehensive campaign, and build a robust, community-focused philanthropy program that will sustain Waterfront Park in perpetuity.

Position Responsibilities

Diversity, Equity, and Inclusion

Center and embed the Friends’ diversity, equity, and inclusion (DEI) values and goals into every aspect of the role
Contribute to an inclusive workplace culture; adhere to and help evolve Friends’ Community Agreements
Propel a culture of inclusion while collaborating cross departmentally within Friends
Work with the Philanthropy team to incorporate Community-Centric Fundraising Principles into fundraising efforts, recognizing that this will take time and continue to evolve
Engage in regular conversations about race and equity through all-staff meetings, lunch-and-learns, and trainings

Membership Program Development

Build out annual budget, expense projections, and work plan for membership program development, roll out and sustainability
Draft goals and KPIs for membership acquisition, retention, stewardship, and upgrades
Collaborate with Marketing and Communications, as well as outside design firms to establish a name and brand for the membership program
Assess and integrate community feedback into the design process, ensuring that the program’s vision and values are in alignment with those of a broad and diverse waterfront community
Consider and pilot a range of benefits to include local business incentives (eg: % off at restaurant or business) as well as environmentally conscious membership items
Work with the Data and Systems Analyst to develop tools in Salesforce for the tracking of member status, benefits, and activities
Work with the Philanthropy Coordinator to develop processing protocols, and ensure membership tracking and data meets a high standard of cleanliness
Serve as database expert, and pursue process improvement initiatives when necessary

Membership Acquisition and Upgrades

Design plan to meet target number of 1,000 new members in 2023 as a lead up to park opening in 2025
Collaborate with the marketing and communications team to launch a public campaign for membership, through digital and print media
Design and implement onsite membership recruitment opportunities in the park
Represent FWS Membership at community events and ribbon-cuttings
Working with business partners and consultants, develop a list of prospective members with likely affinity and interest in the waterfront from which to recruit
Project manage the year-end, multi-channel annual fund appeal to members and broader audiences with a goal of upgrading 100 members to donors
Utilize print, email and social channels to upgrade members into paid donors to FWS throughout the year

Member Experience and Retention

Set member retention goals, collect member experience feedback, and develop long term stewardship plans for the membership base
Develop and execute on plan for member events and event participation, including at least one member-specific event in the park
Order and organize inventory for the program
Fulfill benefits in a timely manner
Develop membership welcome email series to orient new members to waterfront park and Friends of Waterfront Seattle’s programming

Other

Assist with campaign fundraising needs, philanthropy events and walking tours as necessary

Minimum Qualifications

3-5 years of experience with fundraising, membership, and/or sales
Bachelor’s Degree or equivalent experience
A commitment to incorporating Diversity, Equity, Inclusion, and Justice (DEIJ) in all facets of your work
Interest in and ability to build relationships on behalf of Friends
Strong communication skills and commitment to collaboration
Excellent time management skills, with the ability to manage multiple projects simultaneously
Ability to handle sensitive information in a confidential manner
Ability to work collegially as a member of a team to help ensure coordinated, integrated, and efficient workflow
Proficiency in Microsoft Office Suite (Word, Excel, Outlook) and online meeting tools, such as Zoom and Teams
Must be able to pass a background check

Desired Qualifications

Lived experience and cultural competency with underrepresented communities, including Black, Indigenous, Latine, disabled, and/or LGBTQ+ communities, and the ability to bring this lens to conversations about anti-racism, anti-oppression and embedding equity in all aspects of work
Experience with Salesforce or another constituent relationship management (CRM) database would be a plus
Experience with print and digital marketing and communications tools
Project management and program development experience would be a plus

Compensation and Benefits

The Membership Manager is a full-time, exempt position. The annual salary range for this position is $75,000 to $90,000. Benefits include employer paid medical, dental, life, and vision insurance, paid time off, WA PFML and additional supplement, ORCA card, and a 3% retirement account match.

Working Conditions

This position is a flexible, hybrid role with at least 50% of the work being in Friends’ office in Pioneer Square. While typical office hours are Monday-Friday, 9-5, Friends is an event-based, seasonal organization. During event season (roughly May-September), many employees work a higher percentage of their time in-person. Friends has a dedicated onsite and during the event season, office employees are invited to assist onsite employees for events at the Waterfront.
Exempt employees are asked to work a flexible schedule as determined by volume of work; however, the organization works hard to ensure proper work-life balance and to prevent burnout.
All employees must have full COVID-19 vaccination status. Friends follows King County Public Health guidelines.
The physical requirements of this role listed below are representative of those that may need to be met by an employee in this role:

Operating a computer and other office equipment.
Ability to work in an open office format with a fluctuating noise level – Friends' office is an open floor plan and teams often meet in person to collaborate. Noise levels can be low to moderate.
Occasionally lifting up to 10 pounds; however, assistance with lifting or moving items can be provided
The office in Pioneer Square has approximately 10 stair steps to the main building. Our office is on the first floor.
The Philanthropy team is often required to attend in-person, outdoor waterfront tours which involve travelling about one mile around the waterfront area of downtown.
How To Apply

Please upload a cover letter that answers the following question: What does it mean for you to incorporate diversity, equity, inclusion, and justice into a membership program?

Friends is committed to improving hiring practices to be more inclusive and anti-ableist. We have reviewed the job requirements and only include physical abilities when completely necessary. During the interview process, we email the panel questions ahead of time. We are also able to provide captioning and/or interpretation (e.g., ASL) if requested. If you need specific assistance and/or accommodation during the application or recruiting process, please let us know by emailing our People & Culture team at dei@waterfrontparkseattle.org.

Applications will be accepted until the position is filled.

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