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Manager, Field Marketing, California & Arizona

Vacancy has expired



Employer:  Pernod Ricard
Category:  Marketing
Job Type:  Full Time


Position Title: Manager, Field Marketing, California & Arizona
Location: California - Remote

Careers that unlock the magic of human connection

Who we are

Pernod Ricard is a global premium spirits and wine company. We're the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, and Avión™ Tequila, as well as many more superior wines and exquisite champagnes!

Working at Pernod Ricard is all about igniting conviviality in that all that we do. Derived from the French word, convivialité ...it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard. Here, we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making a new friend every day, and realizing our potential as people and as a business!

The salary range for this role, based remotely in California is $103,200 MIN to $129,000 MAX , range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate'sexperience, skills against internal peers and against the scope and responsibilities of the position.

Position Summary:

The Field Marketing Manager (FMM) serves as the local marketing lead structuring all marketing activation plans for the Pernod Ricard USA spirits and wine portfolio across assigned division(s)/geographies. The FMM supports and influences national brand and channel planning by communicating local market intelligence and geography-specific growth opportunities to the Brand and Channel/Shopper Marketing teams.The role is a key conduit and trusted partner to cross-functional stakeholders across PRUSA sales and at the Distributor, enabling broader portfolio strategy execution. This role is also a critical thought partner for the Director of Field Marketing.

Major Responsibilities / Accountabilities

Responsible for execution and activation excellence for market entity to support sales/distributor network. Deep understanding and communication of local market-based insights and growth opportunities for assigned divisions/geographies. Core responsibilities for the following:
  • Lead State Level Marketing Planning and Activation for Assigned Markets:
    • Developing and communicating market level activation plans based upon national program priorities.
    • Leading the development of a market level execution by ensuring national and local program assets are provided to Sales in order deliver upon program objectives.
    • Synthesizing national channel specific plans and programs to consolidated market plans communicating both channel and portfolio priorities based on local market (channel, consumer, and shopper) dynamics.
    • Supporting Field Marketing Director with capturing and consolidating local market insights/needs/dynamics, to be filtered to brand teams as part of annual planning, discovery, and master program briefing process.
    • Serving as an initial filter and assessing the need for locally initiated programs where national programs will not meet local market needs. Leading the development of a Business case for the initiation of locally initiated programs based upon DICE modeling on Local Program generation.

Customer / Distributor Sell Decks & Program Communication:
  • Furnishing or creating sell decks that contain program objectives / goals; shopper insights that anchor each national or local program; program media support; and one-page program sell sheets.
  • Communicating program priorities at key distributor meetings (e.g., monthly and quarterly Distributor General Sales Meetings and Quarterly Business Reviews)
  • Ensuring commercial objectives are developed for all programs and evaluations / ROIs are completed in a timely manner and communicated to key stakeholders; channel teams, field sales teams, and brand teams where necessary.
  • Ensuring Best practices shared and utilized throughout commercial ecosystem.

Annual A&P Planning and Budget Management for Assigned Markets
  • Leading market level budget development involving key stakeholders and all funding sources, ensuring corporate and brand strategies and priority adherence.
  • Leading overall A&P management working with both Associate Field Marketing Manager, Field Marketing Director and local sales teams on optimal A&P deployment plan and day-to-day, line-item detail management & reconciliation

Job Requirements

The role requires a highly motivated self-starter with strong analytical, organizational, and interpersonal skills as well as the ability to collaborate effectively across functions with passion and enthusiasm. Strong entrepreneurial ability to work around obstacles, results driven, and a bias for action with a pilot/learn/scale approach.

Education: Minimum of Bachelor's degree - preferably in Marketing or Business Administration with a concentration in Marketing; Proficiency in a wide array of office software platforms (MS Outlook & Office).

Experience / Background: Minimum 5-10 years of work experience in relevant marketing, ideally within the beverage alcohol sector, trade/retail management or brand positions, with exposure to brand program development and execution. Preferred previous work experience in the management of marketing budgets and in sales management. Demonstrated ability to create local activation strategies that support market level commercial priorities.

Travel: This position may travel up to 30% of the time.

Required Competencies

Functional Competencies

  • Ability to manage a high degree of complexity and to distil and translate information.
  • Affinity for local market dynamics and awareness of how these opportunities may shape national programs - and vice versa.
  • Strong cross-organization consensus-building skills with the ability to gain buy-in and universal alignment.
  • Strong communication and reporting skills; can communicate effectively in customer/distributor meetings.
  • Ability to build trust with diverse team members across various functions; ability to leverage these relationships to accelerate delivery; ability to use these skills to facilitate connection with stakeholders across the organization.
  • Demonstrated program management experience with the ability to prioritize work in a rapid-changing environment.
  • Deliver materials on-time and with urgency to the highest business partner satisfaction.
  • Strong Business acumen and understanding of field and customer / distributor requirements.

Leadership Competencies
  • Growth Mindset: Strategic mindset - Seeing ahead to future possibilities and translating them into breakthrough strategies.
  • Consumer Centricity: Building strong customer relationships and delivering customer-centric solutions.
  • Drive Results: Consistently achieving results, even under tough circumstances.
  • Deliver through collaboration: Building partnerships and working collaboratively with others to meet shared objectives.
  • Bold and Agile: Actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder; courageous; strong decision-making ability that keeps the organization moving forward.
  • Grow Diverse Teams: Leverages and values diversity of profiles to build empowered teams and develops talents creating a sense of belonging to help them meet both their career goals and the organization's goals.

Ready to work with spirit? Read on...

Life and perks at Pernod Ricard

Proud to belong - Just as we help to create moments that matter for our customers, we lead by example every day...bringing our whole self to work and building bonds that celebrate the human spirit, diversity, and foster deep connections.

Empowered to soar - We set high expectations and seek to get the most out of life. Through flexibility and a hybrid workstyle, as well as unique learning opportunities, generous tuition reimbursement, and one-of-a-kind learning programs, we passionately grow our skillset.

Committed to care - We are deeply committed to the long-term sustainability of our people, our industry, and our planet. We call this return on responsibility. From environmental sustainability to supporting local communities, our commitment is steadfast.

Inspired to dream - We treasure new experiences and are proud to develop as people, not job titles. From rich immersive learning programs in Paris to exciting high-profile events, we blend a love of exploration into all that we do.

Our hybrid work style

At Pernod Ricard North America, our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution. Our hybrid teams will work remotely the majority of the time and unite on-site two days per week or 40% of the time. Our team is empowered to start and finish their day at a time that works best for their lifestyle with the whole team available during the core hours of 10am-3pm.

Plus, great benefits and perks to toast to a life filled with support including:

• Competitive compensation including performance bonuses

• Domestic & international career development opportunities

• Competitive paid time off plan + wellbeing days

• Medical, dental, vision and life insurance

• Product allowance to enjoy on Pernod Ricard products

• Gym reimbursement

• Employee Assistance Program

• BetterUp Care wellness benefits including nutrition, sleep, executive coaching, etc.

And much, much more! Check out PRUSABenefits.com to view our extensive people programs and support.

Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law. Offers will be subject to United States local terms .

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