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Direct Marketing Customer Segment Acquisition

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Livonia, MI

Employer:	AAA Life
Category:	Marketing
Job Type:	Full Time
Description
Overview AAA Life Insurance Company is seeking a Direct Marketing Customer Segment Acquisition! The Customer Segment Acquisition will be responsible for developing targeted marketing strategies for specific customer segments within our direct mail and digital channels. This role requires a deep understanding of the insurance industry, customer behavior, and effective marketing techniques to drive engagement, retention, and overall business growth. Responsibilities Segment Analysis: Conduct thorough analysis of customer segment insights to identify key demographics, preferences, and behaviors for focus. Apply data-driven insights to understand customer needs, difficulties, and opportunities within each segment. Partner with corporate strategy team on ongoing customer segmentation work to advise deeper insights. Strategy Development Develop and implement targeted marketing strategies for target customer segments. Collaborate with cross-functional teams to align marketing strategies with overall business objectives. Partner with the direct marketing team to develop and implement multi-channel marketing campaigns, including direct mail and digital initiatives, to optimally reach and engage the target customer segments. Apply marketing automation tools to analyze campaign results and optimize campaign performance. Performance Measurement: Establish critical metrics to measure the success of marketing campaigns and initiatives at the customer segment level. Regularly analyze and report on the performance of marketing activities, making data-driven recommendations for improvement. Collaborator Management: Collaborate with product teams, sales, and other departments to ensure alignment of segment marketing strategies with overall business goals. Effectively communicate segment-specific insights and recommendations to collaborators. Conduct regular reviews with key partners to educate them on key segment insights and priorities to ensure alignment and support for segment initiatives. Qualifications Bachelor's degree or equivalent experience in marketing, Business, or a related field preferred. 5+ years of proven experience in relevant marketing roles. Insurance marketing experience a plus. Strong analytical skills with the ability to interpret quantitative and qualitative data. Experience with direct mail and digital marketing channels. What We Offer A collaborative, energetic work environment where you can put your passion for people to work Medical, Dental, Vision, and Life Insurance coverage available on first day of employment 401k available with a Company match Pension Plan Performance-based incentive plan Holidays and Paid Time Off AAA Basic Membership

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