We use cookies. Find out more about it here. By continuing to browse this site you are agreeing to our use of cookies.

I agree and accept cookies

Advanced search

Director, Creative Development and Activation Strategy

Vacancy has expired

Back

Livonia, MI

Employer:	AAA Life
Category:	Marketing
Job Type:	Full Time
Description
Overview AAA Life Insurance Company is seeking a Director, Creative Development and Activation Strategy! The Director, Creative Development and Activation Strategy will play a pivotal role in developing and driving creative strategies to reach and engage specific customer segments identified by the organization. The Director will lead a team responsible for developing marketing materials as well as managing the internal approval process from concept through production. This role will also manage a network of external creative agencies to support our insurance campaign strategies. Responsibilities Strategy Development: Develop and implement creative and data-driven direct marketing strategies to reach and resonate with target customer segments. Analyze market trends, customer insights, and competitive intelligence to inform and optimize marketing strategies. Partner with internal research team and to inform learning objectives for direct marketing programs. Build out a team over time to lead the marketing strategies for outstanding customer segments defined at the enterprise level. Campaign Planning and Execution: Plan and implement the development of creative treatments for direct mail and digital campaigns including creative briefs, concept development, creative approvals, and production files. Collaborate with cross-functional teams to ensure seamless integration of direct marketing initiatives with overall marketing plans. Lead the team responsible for managing the review process for all marketing materials and ensure all materials are follows relevant state and federal regulations. Continuously evaluate opportunities to improve processes and reduce cycle times on the creative development process. Stakeholder Management: Liaise with internal marketing and brand teams to ensure alignment with brand guidelines. Manage network of external creative agencies to develop new creative treatments for testing across customer segments and product lines. Partner with key stakeholders across the enterprise to ensure marketing approaches align with enterprise strategies include product, sales and member services. Data Analysis and Optimization: Apply analytics tools and performance metrics to measure the effectiveness of direct marketing campaigns. Identify areas for improvement and optimization and make recommendations for strategies to enhance campaign performance. Budget Management: Manage and allocate budgets effectively, ensuring that direct marketing initiatives deliver a strong return on investment. Qualifications Bachelor's degree or equivalent experience in Marketing, Business, or a related field is a plus 10+ years proven experience in direct marketing, with a track record of successful campaign development. 5+ years of experience managing teams in a direct marketing production environment. Experience managing external marketing and creative agencies. Extensive experience developing marketing campaigns around customer segmentation frameworks. Strong project management skills with the ability to manage multiple projects simultaneously. Analytical approach with proficiency in data analysis tools and a focus on results-driven decision-making. What We Offer A collaborative, energetic work environment where you can put your passion for people to work Medical, Dental, Vision, and Life Insurance coverage available on first day of employment 401k available with a Company match Pension Plan Performance-based incentive plan Holidays and Paid Time Off AAA Basic Membership

This option is not yet activated. Please purchase the required service here.

Back