Welcome to Whataburger Careers!
Summary Description: This position is responsible for executing Local Store Marketing (LSM) planning for assigned Zone/Area and developing, recommending and implementing marketing and Brand strategies to increase sales in assigned Zone/Area. This role facilitates communication and delivers feedback to Segment Leadership to provide insight and input on key brand initiatives. Accountable for clearly developing the brand's marketing plan for assigned zone including the marketing of new products, and communicating plans' advertising and public relations initiatives.
Responsibilities:
- Serves as a brand ambassador by identifying and executing brand opportunities around each unit within the zone.
- Identifies and executes event and sponsorship activation interaction; WOW and charitable efforts; and local business visits to build brand sales.
- Collaborates with Restaurant Operations to discuss unit-level plan development and execution as well as sales goals and results.
- Identifies and reports LSM tools needed such as advertisements, premiums, Point of Purchase (POP) and other materials.
- Develops quarterly measurement reports of the marketing activities that capture LSM activity objectives, program timing, program results, and sales and transactions impact.
- Conducts reporting on market or unit conditions that may affect the outdoor billboard program or other LSM programs.
- Plans LSM for assigned Zone/Area(s). Ensures marketing activities and sales are in alignment with Corporate Brand strategic goals.
- Researches media opportunities (outdoor billboards, media-based sponsorships, etc.) and makes recommendations on engagement of such opportunities based on Zone/Area and Unit needs.
- Researches community events, develops relationships with community leaders, and recommends which events to sponsor and/or participate in to strengthen community relations and boost sales. Reviews and recommends sponsorship proposals.
- Negotiates with community event organizers for stores' involvement in community events. Plans, develops, recommends, and is accountable for the budget for stores' involvement in community events. Attends marketing events as a representative of Whataburger to further deepen and develop store's connection to the community.
- Primary Whataburger representative responsible for success of community partnership marketing event and makes recommendations on viability of future similar events for assigned Zone/Area.
- Analyzes financial conditions (pre-post) and determines effectiveness of any marketing plans implemented, including justification of advertisement fund dollar expenditures/agency charges.
- Negotiates contracts with and oversees the work of any third-party advertising or marketing vendors used in assigned Zone/Area.
- Responsible for $100,000, plus annual budget, for assigned Zone/Area and fulfillment responsibilities.
- Responsible for obtaining and/or negotiating with vendors for Zone/Area marketing needs.
- Aligns local Operations Teams with the Marketing Calendar and initiatives through communication of plans, materials and action items to support promotions.
- Assumes additional responsibilities as assigned.
Education :
- Bachelor's Degree or equivalent work experience required
Experience:
- Previous marketing experience preferred
- Prior experience managing franchisee relationships, advertising, local store marketing and sponsorship management preferred
- 2+ years' experience, preferably in the Restaurant Industry
Knowledge, skills, and abilities:
- Proficiency in MS Office Word, Excel, Outlook and PowerPoint
- Ability to work in a team environment
- Basic professional or theoretical knowledge and fundamental concepts, practices and procedures of a particular field of specialization in the execution of assigned duties and responsibilities
- Basic understanding of budgetary concepts and procedures
- Basic understanding of departmental structure and policies with an Basic understanding of the cross- functional structure and policies of Whataburger Restaurants LLC
- Ability to delegate tasks and get work done through others
Working Conditions/Travel Requirements:
- Expected to work the necessary time to satisfactorily fulfill job responsibilities
- Must be able to report to work timely and as required by operational/business needs
- Must be able to work a full-time schedule and work outside of normal business hours when necessary
- Must be able to travel occasionally both locally and long distances (including air travel), to worksites, meeting sites, and other locations
- Must possess a valid driver's license, submit to releasing a Motor Vehicle Record that adheres to the Whataburger standards and maintain current automobile liability at minimum levels in their state of residence
1702 19Th St Lubbock TX 79401-4809
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