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Meadowlark Strategies is hiring a full-time Digital Strategist to join our growing digital team. This position can be remote (pending location approval) or based in one of our physical office locations of Des Moines, IA, Kansas City, MO, Philadelphia, PA or Washington, DC.
Meadowlark is a full-service digital marketing agency rooted in storytelling. Capturing the authentic voices of our clients has raised hundreds of millions of dollars by building an emotional connection with their audiences. We’ve been in the toughest fights and won by working tirelessly to deliver the right message to the right person at the right time. We team up with campaigns, organizations and causes to take on the toughest challenges, raise money, build a supporter base, and drive change.
Meadowlark Strategies believes diversity is a source of strength. We aspire to be a company that welcomes each of our employees’ unique characteristics, perspectives, identities, and lived experiences. We aim for a work environment of inclusion where individuals can contribute fully and feel valued, engaged and supported to reach their full potential.
DUTIES INCLUDE:
- Work on the internal team for several client accounts
- Develop monthly content calendars and goals for clients
- Help candidates and causes activate their base of supporters by writing engaging email content that contributes to advocacy and fundraising goals
- Produce creative and innovative social media content
- Draft compelling advertising copy for Google Search ads, Facebook ads, display ads, and more
- Analyze metrics and report on program performance, best practices, and test results
- Code (using basic HTML), produce, target and test email communications
- Help elect Democrats and support progressive causes nationwide
PRIMARY AREAS OF RESPONSIBILITY:
Drafting Email Content (45%)
- Participate in monthly client content calendar calls, contributing ideas to meet client's strategic goals
- Research and draft emails based on outlines from Account Managers that align with client voice and that are free from grammatical errors
- Propose creative angles for content and testing that will make programs stand out and increase engagement
Email Production (35%)
- Code and load all client emails into CRMs (e.g. NGP/EveryAction, ActionNetwork)
- Checklist emails to ensure all content that is sent is error-free
- Target and send emails in a variety of CRM platforms
Digital Strategy (20%)
- Take part in client calls and think creatively and proactively about how to add value to digital programming
- Pull weekly toplines for overall program, individual email performance, fundraising, acquisition ROI, and testing results
- Proactively look for creative applications of new digital tools, techniques, and channels for communicating with supporters and/or voters
REQUIREMENTS
- Excellent writing and verbal communication skills, including strong grammar and punctuation
- Familiarity with online communication tools particularly mass email
- Understanding of how to write for different audiences and in different voices
- Ability to ensure consistency while adapting messages based on the platform and mode of communication
- Project and time management skills, including the ability to juggle multiple projects and deliver on tight deadlines in a fast-paced environment
- Good communication and comfort working remotely with a distributed team across different time zones, using tools such as Google Docs and Slack
- Commitment to working as part of a diverse team and contributing to the creation of an inclusive workplace
- Comfort working in a highly collaborative environment, supporting your team, and celebrating success together
- Willingness to learn on the job
- Attention to detail
- Enthusiasm for progressive politics and working to elect more Democrats across the country
- Ability to thrive in a constantly changing, often unpredictable, and sometimes stressful environment
PREFERRED QUALIFICATIONS
- Experience with any of the following CRMs: NGP, BSD, Action Network or ActionKit
- Knowledge of basic HTML
- At least one cycle of experience writing, managing, and executing email programs for political campaigns and/or progressive nonprofit organizations
- Experience working with a political campaign or progressive organization
- Familiarity with political and fundraising best practices
- Ability to speak, read, and/or write in multiple languages, particularly Spanish
INSTRUCTIONS
To apply, please email a cover letter and resume to jobs@meadowlarkstrategies.com. Please use the subject line: Digital Strategist. Applicants will be accepted until on an ongoing basis To learn more about Meadowlark Strategies, please visit meadowlarkstrategies.com
This position is part of the collective bargaining unit (CBU) organized under Teamsters Local 696 and is a full-time, exempt position with a base salary of $59,488 annually based on experience. Meadowlark Strategies offers a benefits package including medical, dental, vision, matching 401(k), and paid time off. Please note this job description is not designed to cover or contain a complete listing of activities, duties, or responsibilities that are required of the employee for this job.
Duties, responsibilities, or activities may change at any time with or without notice.
Meadowlark Strategies is an equal opportunity employer and believes a diverse, inclusive staff is a fundamental strength. We’re committed to hiring people of all races, ethnicities, social classes, religions, ages, sexes, genders, sexual orientations, and gender identities. People of underrepresented backgrounds are strongly encouraged to apply.
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