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Performance Marketing Specialist


Carrollton, TX

Employer:  Community Choice Financial Family of Brands
Category:  Marketing
Job Type:  Full Time



Performance Marketing Specialist

Carrollton, TX

The Community Choice Financial® Family of Brands is seeking a Performance Marketing Specialist to join our team to help implement and measure digital growth strategies to generate new leads and acquire customers. Through development and management of a multi-channel digital marketing strategy, you'll help successfully expand the Company's web presence while simultaneously driving loan volume.

Essential Responsibilities

  • Develop and execute innovative and results-oriented multi-channel marketing campaigns and initiatives across all relevant channels and partners (including but not limited to, Display, Remarketing, Paid Social, Native, OTT, Paid Search).
  • Assist with day-to-day relationship management with external vendors/agencies with oversight and support of all tasks related to digital marketing campaigns.
  • Assist in measuring and reporting on the performance of all digital marketing campaigns against KPIs and ROAS. Stay up to date with market trends, customer needs, and competitive landscape through continuous market research and analysis.
  • Manage and monitor campaigns to identify key trends and recommend optimization techniques to drive improvement using test & learn strategies.
  • Develop and manage PPC campaigns on Google and Bing including, but not limited to keyword research, bidding strategy, execution, and optimization.
  • Oversee campaign marketing asset development with internal teams and agency partners to ensure brand consistency and following digital marketing best practices.
  • Collaborate with internal marketing teams as well as our agency to understand campaign-specific goals, product priorities, and targeting/audience segmentation while utilizing best practices.
  • Assist in PowerPoint and presentation creation for presentations to key business stakeholders.
  • Assist with budget tracking and allocating of resources effectively to optimize marketing spend to achieve desired outcomes.
  • Hands on experience with digital paid advertising platforms/tools such as Google Ads, Facebook Ads, Bing Ads, and Adroll,
  • Physical demands for this position frequently include: the ability to remain in a stationary position, move about freely inside and occasionally outside of the office, and the operation of mechanical controls, such as a keyboard.
  • This is a hybrid role that requires some in-person attendance during normal business hours.
Minimum Qualifications

  • Bachelor's Degree in Advertising, Marketing, or a related field.
  • Required 3+ years of digital marketing experience.
  • Familiarity with digital tools, services and concepts, including digital advertising platforms, web analytics, user experience, and content management systems.
  • Effective project and time-management skills, with the ability to balance multiple projects simultaneously.
  • Detail minded with exceptional organization skills.
  • Strong communications and interpersonal skills that will foster the ability to work on tight deadlines in a fast-paced team environment.
  • Strong written and verbal communication skills.
  • Must be self-sufficient, self-motivated, proactive, and tech-savvy.
  • Team player, able to work effectively and collaboratively across all departments to meet goals and deadlines.

What We Offer

Our Benefits Include*
  • Uncapped Flexible Paid Time Off
  • A comprehensive new hire training program designed to help set you up for success
  • Access to a robust learning management system, full of e-learning modules and training programs to help boost your professional and personal development
  • Professional Development and Mentor Programs plus Ongoing Training Resources
  • Multiple coverage levels for Medical, Dental, & Vision
  • Group Health & Wellness Program, plus special savings on retail items, travel, entertainment, and more through TMX Perks
  • Traditional 401(k) and Roth 401(k) with Company match
  • Options for Flexible Spending Accounts and Health Savings Accounts
  • Basic and AD&D Life Insurance
  • Optional pet insurance
  • Voluntary benefits, including short-term and long-term disability insurance, accident, critical illness, and hospital confinement insurance
  • Performance-based career advancement

*Based on current benefit offering, which is subject to change with or without notice. Certain benefits are subject to the terms and conditions of the governing plan documents which should be consulted for additional details and eligibility requirements.

Our Commitment to Diversity, Inclusion & Belonging

Diversity at the Community Choice Financial® Family of Brands is one of the driving forces behind our Company's success and we are committed to hiring, developing, and retaining talent of various backgrounds who demonstrate our shared values. We have worked to create a welcoming and inclusive environment where Team Members can collaborate freely to help spark innovation, drive creativity, advance their skillset, and move their career forward. Our commitment to diversity isn't just about the work we accomplish; it's about fostering a sense of belonging where talented Team Members can bring their whole selves to work to help maximize their full potential.

Our Workplace Awards and Recognition

We are honored to be recognized as a Military Friendly Employer for 2021, 2022, and 2023, a Best Company to Work for by InHerSight, and have received designation as a Top Employer for Hispanic and Latinos by HLPA in 2022 and 2023.

About Us

Community Choice Financial Family of Brands ("CCF") is a leading retailer of financial services to unbanked and underbanked consumers. CFF is the parent company to eleven brands including TitleMax®, TitleBucks®, InstaLoan® Check Into Cash®, Cash 1®, Check Smart®, Easy Money®, Rapid Cash®, and Speedy Cash®. With more than 1,700 retail storefronts and several online products available in 20+ states, CCF is steadfast in our commitment to help people across the country get access to the short-term financial services they need when they need it the most.

The information contained herein is not intended to be an all-inclusive list of the duties and responsibilities of the job, nor is it intended to be an all-inclusive list of the skills and abilities required to do the job. The Company may, at its discretion, revise the job description at any time, and additional functions and requirements may be assigned by supervisors as deemed appropriate. Requirements, skills and abilities included have been determined to illustrate the minimal standards required to successfully perform the position.

Important: The Community Choice Financial® Family of Brands will never ask you for banking or other payment information at any point during the interview or hiring process, nor will we conduct an interview via text message. Any official email correspondence will come from the domains @ccfi.com, @titlemax.com or @titlemax.biz. In-store positions are in-person only, remote options not available.

The Community Choice Financial® Family of Brands is committed to providing an inclusive workplace free of discrimination based on race, color, religion, sex, age, national origin, military status, disability, pregnancy, sexual orientation, gender identity or expression, genetic information or any other characteristic protected by applicable law. Candidates of all background are encouraged to apply. CCFI Companies, LLC is an equal opportunity employer.
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