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Associate Brand Manager, Malibu

Vacancy has expired


New York, NY

Employer:  Pernod Ricard
Category:  Marketing
Job Type:  Full Time


Position Title: Associate Brand Manager, Malibu
Location: New York, NY, US

Careers that unlock the magic of human connection

Who we are

Pernod Ricard is a global premium spirits and wine company. We're the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, and Avión™ Tequila, as well as many more superior wines and exquisite champagnes!

Working at Pernod Ricard is all about igniting conviviality in that all that we do. Derived from the French word, convivialité ...it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard. Here, we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making a new friend every day, and realizing our potential as people and as a business!

T he salary range for this role, based in New York is $86,900.00 to $119,500.00 , range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate'sexperience, skills against internal peers and against the scope and responsibilities of the position.

Position Summary

Come join the team that is on a mission to make Malibu the icon brand of summer. The Associate Brand Manager will be responsible for assisting on the development and implementation of the strategic and tactical brand plans for Malibu. This role provides significant opportunity for leadership and ownership as the primary responsibilities will consist of general management, support of brand program creation, innovation, execution of key brand initiatives, coordinating / supporting brand content creation, supporting financial accountability and P&L analysis, and regular analysis of business performance.

The ideal candidate should have proven experience managing multiple projects in partnership with internal and external cross-functional teams.

Key responsibilities include
  • Strategic Planning: Support Brand lead on planning process to develop breakthrough consumer centric programs
  • Agency management & cross functional team participation: Partnering with the agencies and cross functional team to drive the communication strategy and vision media to shelf, for retail programs, and helping to develop platforms/executions that maximize business results
  • Analysis and Reporting:
    • Lead the analysis and reporting of market and competitor trends to identify salient business issues/opportunities, working with divisional sales/marketing teams as necessary
    • Assist with the development of the Strategic Brand Review by analyzing category opportunities, identifying key consumer targets, innovation opportunities, and activation strategies
    • Keep a pulse on the state of the business across key performance trackers to provide the team with valuable insights and watchouts to inform execution
  • Research: Collaborate with Insights team on research programs to ensure marketing programs/expenditures meet KPIs. Consistently seek to improve the existing programming
  • Act as day-to-day support to Director and Senior Brand Manager assisting in various brand deliverables: Brand Annual Operating Plan and Consumer Engagement Platform, P&L, A&P spend guidelines & internal engagement plan
  • Support the development of brand's long-term innovation plans with Innovation Hub along with execution (launch, content & budget planning)
  • Support Malibu's festival strategy & execution including creative development, on-site footprint, communication with the field, drinks strategy & amplification
  • Support Malibu's commercial execution across On & Off- Premise alongside Channel Marketing team
  • Support Director and Senior Brand Manager on asset creation with Global Team (Brand Company)
  • Support Director and Senior Brand Manager in the development of national programs/strategies with flexibility and local adaptation in mind; deliver brand digital strategy/media engagement plans
  • Support the Creative Content Director in coordinating the creation of brand assets for always-on and key campaign periods
  • Support financial accountability and P&L analysis through management of vendor purchase orders and A&P budget tracking
  • Support Malibu's multi-cultural strategy and execution
  • Always-on tracking of traditional and digital media strategies / trends, demand territories and occasions, and brand perceptions

Behaviors required to succeed
  • Strong entrepreneurial ability to work around obstacles, results-driven, and a bias for action with a pilot/learn/scale approach
  • Able to manage multiple projects and deadlines
  • Highly motivated self-starter with strong leadership, analytical, and interpersonal skills as well as the ability to collaborate effectively across functions with passion and enthusiasm
  • Results-oriented and ability to operate with agility to run with test and learn approach
  • Must be able to both lead and influence teams effectively
  • Ability to communicate effectively, verbally and in writing, and executive presentation skills

Required Skills/Competencies
  • 3+ years of marketing experience; experience in strategy/brand development, including brand positioning and brand building activities (digital/social and retail)
  • Strong financial / business / analytical acumen. Must be proficient in Excel
  • Proficiencies in problem solving and the ability to multi-task are requirements
  • Ability to communicate effectively, verbally and in writing, and executive presentation skills
  • Spirits industry experience preferred
  • MBA preferred

This role is based in New York City, NY

Approximately 15-20% travel to field locations

Ready to work with spirit? Read on...

Life and perks at Pernod Ricard

Proud to belong - Just as we help to create moments that matter for our customers, we lead by example every day...bringing our whole self to work and building bonds that celebrate the human spirit, diversity, and foster deep connections.

Empowered to soar - We set high expectations and seek to get the most out of life. Through flexibility and a hybrid workstyle, as well as unique learning opportunities, generous tuition reimbursement, and one-of-a-kind learning programs, we passionately grow our skillset.

Committed to care - We are deeply committed to the long-term sustainability of our people, our industry, and our planet. We call this return on responsibility. From environmental sustainability to supporting local communities, our commitment is steadfast.

Inspired to dream - We treasure new experiences and are proud to develop as people, not job titles. From rich immersive learning programs in Paris to exciting high-profile events, we blend a love of exploration into all that we do.

Our hybrid work style

At Pernod Ricard North America, our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution. Our hybrid teams will work remotely the majority of the time and unite on-site two days per week or 40% of the time. Our team is empowered to start and finish their day at a time that works best for their lifestyle with the whole team available during the core hours of 10am-3pm.

Plus, great benefits and perks to toast to a life filled with support including:
  • Competitive compensation including performance bonuses
  • Domestic & international career development opportunities
  • Competitive paid time off plan + wellbeing days
  • Medical, dental, vision and life insurance
  • Product allowance to enjoy on Pernod Ricard products
  • Gym reimbursement
  • Employee Assistance Program
  • BetterUp Care wellness benefits including nutrition, sleep, executive coaching, etc.

And much, much more! Check out PRUSABenefits.com to view our extensive people programs and support.

Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law. Offers will be subject to United States local terms .

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