Vice President, Product Management & Development (Hybrid)

Baltimore, MD

Employer:	CareFirst BlueCross BlueShield
Category:	Marketing
Description
Resp & Qualifications PURPOSE: The Vice President of Product Management & Developmentis responsible for a full spectrum of product disciplines. This role will lead and drive the management, development and evaluation of the comprehensive medical product portfolio including the business and financial performance. They will also develop the strategies with how products and solutions are implemented and brought to market; all in harmony with the guiding principles of our brand platform. ESSENTIAL FUNCTIONS: Drive optimal performance in the product and solution offeringencouraging cross functional outreach and team work to ensure the product setboth current and futuremeets the expectations of all stakeholders. Assess and present on product opportunities and industry trends in the healthcare/health insurance space. Collaborate with enterprise stakeholders to define the company's product vision and product differentiation strategy. Drive the timely execution of product modifications, new launches and sunsets, as well as the implementation and management of a new digital management product catalog platform. As product portfolio offerings are expanded or modified, ensure consistency with overall strategic efforts of the portfolio and CareFirst member segments. Responsible for the strategic positioning and communication strategies of existing product portfolio and creates roadmap for the development and marketing of new product offerings to targeted customer segments. Establishes and amplifies product portfolio value proposition and leads a team of employees charged with creating packaging, assets, and communication strategies focused on enabling sales and account teams. Provides ongoing management direction, feedback and coaching to staff on vision, priorities, projects, and individual performance and development. Represents division in key corporate-wide strategic committees that influence CareFirst business direction. SUPERVISORY RESPONSIBILITY: This position manages people. QUALIFICATIONS: Education Level: Bachelor's Degree Experience: 12 years in health insurance, product marketing and development, or product management with prior experience in sales and underwriting; 5+ years in progressive leadership positions. Preferred Qualifications: MBA Knowledge, Skills and Abilities (KSAs) Deep business acumen and fundamental understanding of the current issues and trends within the medical/commercial product space. Thorough understanding of product design with demonstrated product design experience. Demonstrated success in product development, monitoring, reporting, and quality improvement. Proven consumer / client centric mindset. Proven capabilities in strategic planning and large-scale project management including developing, planning, executing, and measuring program results. Demonstrated ability to develop innovative solutions through the application of advanced problem-solving skills and skilled in garnering cross-functional support as required. Outstanding project and resource management skills. Must be able to meet established deadlines and handle multiple customer service demands from internal and external customers, within set expectations for service excellence. Must be able to effectively communicate and provide positive customer service to every internal and external customer, including customers who may be demanding or otherwise challenging. Salary Range: $210,400 - $315,600 Salary Range Disclaimer The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the work is being performed. This compensation range is specific and considers factors such as (but not limited to) the scope and responsibilites of the position, the candidate's work experience, education/training, internal peer equity, and market and business consideration. It is not typical for an individual to be hired at the top of the range, as compensation decisions depend on each case's facts and circumstances, including but not limited to experience, internal equity, and location. In addition to your compensation, CareFirst offers a comprehensive benefits package, various incentive programs/plans, and 401k contribution programs/plans (all benefits/incentives are subject to eligibility requirements). Department EVP, Core Markets Equal Employment Opportunity CareFirst BlueCross BlueShield is an Equal Opportunity (EEO) employer. It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. Where To Apply Please visit our website to apply: www.carefirst.com/careers Federal Disc/Physical Demand Note: The incumbent is required to immediately disclose any debarment, exclusion, or other event that makes him/her ineligible to perform work directly or indirectly on Federal health care programs. PHYSICAL DEMANDS: The associate is primarily seated while performing the duties of the position. Occasional walking or standing is required. The hands are regularly used to write, type, key and handle or feel small controls and objects. The associate must frequently talk and hear. Weights up to 25 pounds are occasionally lifted. Sponsorship in US Must be eligible to work in the U.S. without Sponsorship #LI-SD1

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Vice President, Product Management & Development (Hybrid)

Baltimore, MD

Description