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Associate Brand Manager- Hendrick's


New York, NY

Employer:  William Grant & Sons
Category:  Marketing
Job Type:  Full Time


Job Introduction
Hendrick's is an iconic brand known for its innovative approach and whimsical charm. In fact, Hendrick's Gin revolutionized the Gin category back in 1999 with its delightfully peculiar brand and pioneered the fast-growing Super-Premium Gin segment. Working specifically on Hendrick's Gin, the Associate Brand Manager (ABM) will play a key role in further accelerating growth by bringing Hendrick's distinctive brand to more consumers. This is a fantastic brand opportunity that offers a unique chance to blend creativity and strategy in shaping its future narrative. Working on a dynamic, high priority, and fast-growing brand presents an exciting chance to further your career.

We're looking for a passionate and self-driven ABM to help drive the brand's vision, strategic planning, and execution of annual plans. The individual will lead and support key programs and new product launches. As a cross-functional role, the ABM regularly interacts with various functions, such as Finance, Commercial, and Analytics. The ABM assists with everything from P&L to advertising to trade programming.

Main Responsibility
In this role, you will support the development of annual strategic and business planning to drive growth of Hendrick's Gin through excellent marketing execution. Specifically, you will take the lead or provide support in various key programs including creative development, PR/influencer/experiential programs, trade programming, shopper and e-commerce programs, paid media, and innovation launches. You will be responsible for ensuring visual brand identity consistency across all consumer touchpoints, such as product, packaging, and communications. You'll be tasked with effectively synthesizing data from multiple sources to identify issues, opportunities, and insights so that you can make recommendations for optimizing plans. You will work closely with sales to identify opportunities to expand business and provide marketing support in existing channels of trade. Day to day will include monthly business performance analysis to uncover and activate against business drivers, manage purchase orders, and track A&P expenses for the assigned brand. Understanding brand development levers like trend watching, consumer behavior analysis, agency support needs, and adherence to brand guidelines will be critical to one's success in this role.

Our Ideal Candidate
Our ideal candidate brings 3+ years ofexperience at a world-class CPG company, alcohol beverage company or agency with 1+ year in brand management. In addition, our ideal candidate has a demonstrated track record of leading projects from strategy to execution through to evaluation as well as managing cross functional teams or agencies. The salary range for this role, based out of our NYC office, is $88,298 - $102,142.

Other skills and qualifications include:
  • Bachelor's degree required; Master's Degree in Business Administration or a related field is preferable
  • Minimum of 2 years of progressively responsible brand management experience within the beverage/alcohol or consumer goods industry
  • Highly organized with a keen attention to detail and task management skills
  • Creativity in problem solving and communications development
  • Keen attention to detail with a specific focus on accuracy
  • Ability to multi-task in a deadline driven environment and operate effectively in a less structured environment
  • Strong budget management and analytical skills; proficient in Excel
  • An understanding of the marketing mix and key levers to impact a brand's performance
  • Experience in managing effective and positive key stakeholder relationships - both externally and internally
  • Strong written & verbal communication skills; effective teamwork and strong interpersonal skills

What we can offer you
  • We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
  • Our employees enjoy a generous vacation entitlement.
  • Comprehensive Private Healthcare that includes Medical, Dental & Vision
  • Our employees can join our 401(k) savings plan. The company matches employees' contribution up to 5%, in addition to a Discretionary Contribution.
  • Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.
  • Our Life and AD&D cover is a multiple of three times your annual basic salary.
  • Product allowance so that you can enjoy our fantastic portfolio of brands with your family and friends.
  • Every employee has the opportunity to claim funding each year for a charity or charities for which they have raised money, volunteered their time or personally donated.
  • Learning resources to help you be your best self.

About William Grant & Sons

William Grant & Sons: a home where Rare Characters thrive.

We value every employee for their rare character, distinctive skills, experience and perspectives. Every one of our colleagues has a role to play in helping us to achieve our growth ambitions.

At William Grant & Sons, our vision is to be A home where rare characters thrive. We value all colleagues for their rare character, distinctive skills, experience and perspectives. Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We strive to create an environment where we can all be our best and bring our whole selves to work.

We celebrate diversity and are committed to creating an inclusive workplace for the benefit of our employees, our products, and our community. We're proud to provide equal opportunity to all applicants regardless of race, color, religion, marital status, age, national origin, sex, gender, gender identity or expression, sexual orientation, pregnancy, status as a parent, national origin, physical or mental disability, veteran status, family medical history or genetic information, or any other characteristic protected by applicable law.


Our agile working philosophy is to "Have your best work day everyday".
Built on trust, we empower our rare characters to have their best work day every day. Where flexibility and positive working experiences help employees to feel connected and release potential across our teams.
We are open to discussing possible agile/flexible working options as part of the recruitment process.


Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We want to ensure that our recruitment process is inclusive. If you have any questions or need some support with your application we'd love to hear from you. So please get in touch with our HR team at recruitment.enquiries@wgrant.com .
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