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Director, Creative Content Jameson & Redbreast

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New York, NY

Employer:  Pernod Ricard
Category:  Marketing
Job Type:  Full Time

Description

Position Title: Director, Creative Content Jameson & Redbreast

Location: New York, NY, US

Careers that unlock the magic of human connection

Who we are

Pernod Ricard is a global premium spirits and wine company. We're the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, and Avión™ Tequila, as well as many more superior wines and exquisite champagnes!

Working at Pernod Ricard is all about igniting conviviality in that all that we do. Derived from the French word, convivialité ...it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard. Here, we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making a new friend every day, and realizing our potential as people and as a business!

The salary range for this role, based in New York is $188,200.00 to $258,700.00 , range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate'sexperience, skills against internal peers and against the scope and responsibilities of the position.

Job Description Summary

As a member of International Marketing Team, reporting to the Global Communications & Creativity Director, you will activate and accelerate the Jameson and Redbreast Content Marketing Strategy to engage our target consumer in the brand locally. You will be responsible for developing, delivering & integrating best in class communications and content initiatives in line with global brand strategy, in partnership with the wider International Marketing Team and with the local brand team within the Drive market.

You will work with the local Consumer Insight team to uncover strong local consumer insights in order to drive superior, relevant brand communications and content.

You will also ensure global brand consistency in line with global brand standards and guidelines.

You will work with the locally based Market Activation Manager and a supporting Creative Content Manager.

Job Description

At Pernod Ricard, your safety and well-being are our top priority. Pernod Ricard Policy requires that all PRUSA employees (regardless of work location or remote status) must be fully vaccinated (at least two weeks after last vaccine dose) as a condition of employment, and proof of vaccination will be required. The Company will grant reasonable accommodations based on a medical or religious reason preventing vaccination, or as otherwise required by state law.

As a member of the International Marketing Team, reporting to the Global Communications & Creativity Director, you will activate and accelerate the Jameson and Redbreast Content Marketing Strategy to engage our target consumer in the brand locally. You will be responsible for developing, delivering & integrating best in class communications and content initiatives in line with global brand strategy, in partnership with the wider International Marketing Team and with the local brand team within our biggest market, The United States.

You will work with the local Consumer Insight team to uncover strong local consumer insights in order to drive superior, relevant brand communications and content.

You will also ensure global brand consistency in line with global brand standards and guidelines.

Key Accountabilities
  • Collaborate with the Drive Market and local cluster markets to shape strategic market roadmap for the Jameson and Redbreast brands in market and work with BCo to adapt global assets and/or develop local creative assets based on global brand strategy and global big idea. Act as at the brand guardian in market to ensure that all locally produced assets are in line with strategy and executional guidelines.
  • Using the 5C framework, work with local markets to address core consumer challenges, taking into account local market cultural insights and media landscapes. Translate into content briefs to be handled locally or else centrally via BCo.
  • Lead development of market centric content campaigns seizing on timely local occasions/events/cultural moments etc.
  • Share brand guidelines with local marketing teams for other creative assets (e.g.: BTL, L3F).
  • Manage relationship with creative agencies, media agencies (not including media planning/buying) and partners (incl. cost control): global agency and/or its local affiliate, local specialist agencies, local contact of global partner or local partners.
  • Research, ideate and test new & innovative content formats and emerging content channels to push boundaries and create talkability for the brand, in partnership with agencies & local partners/co-creators etc.
  • Oversee the planning and publishing of content for local channels ensuring integration in messaging across touchpoints in partnership with media agency and in line with localised calendars and global approach.
  • Actively participate in global content team, seeking opportunities to search and spin in order to drive efficiencies and to drive engagement and passion in content marketing across the IMT and IDL and local market co.
  • Manage the local Creative Content manager that will support you to implement the content roadmap.

Job Requirements
  • Degree: Bachelor's Degree in marketing / Communications
  • 10+ years of Creative Design and/or Marketing experience
  • Professional experience: Transversal Experience: Business & Creative / Mkt & Creative
  • Strong experience in developing global and/or local creative campaigns
  • Successful creative execution track record preferably lifestyle or luxury brands
  • Strong experience in leading creative development with multiple stakeholders, including agencies
  • Experience working in the drive market culture, with strong understanding of wine & spirits category
  • Local language fluent proficiency
  • Global experience (a plus)

Marketing functional skillset
  • Creativity (Leading edge)
  • Insights into Action (Leading edge)
  • Digital Acumen (Leading edge)
  • Project Management (Mastery)
  • Influencing & Partnering (Mastery)
  • Brand portfolio & strategy (Mastery)
  • Communication Skills (Mastery)
  • Consumer centric content (Mastery)

Ready to work with spirit? Read on...

Life and perks at Pernod Ricard

Proud to belong - Just as we help to create moments that matter for our customers, we lead by example every day...bringing our whole self to work and building bonds that celebrate the human spirit, diversity, and foster deep connections.

Empowered to soar - We set high expectations and seek to get the most out of life. Through flexibility and a hybrid workstyle, as well as unique learning opportunities, generous tuition reimbursement, and one-of-a-kind learning programs, we passionately grow our skillset.

Committed to care - We are deeply committed to the long-term sustainability of our people, our industry, and our planet. We call this return on responsibility. From environmental sustainability to supporting local communities, our commitment is steadfast.

Inspired to dream - We treasure new experiences and are proud to develop as people, not job titles. From rich immersive learning programs in Paris to exciting high-profile events, we blend a love of exploration into all that we do.

Our hybrid work style

At Pernod Ricard North America, our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution. Our hybrid teams will work remotely the majority of the time and unite on-site two days per week or 40% of the time. Our team is empowered to start and finish their day at a time that works best for their lifestyle with the whole team available during the core hours of 10am-3pm.

Plus, great benefits and perks to toast to a life filled with support including:
  • Competitive compensation including performance bonuses
  • Domestic & international career development opportunities
  • Competitive paid time off plan + wellbeing days
  • Medical, dental, vision and life insurance
  • Product allowance to enjoy on Pernod Ricard products
  • Gym reimbursement
  • Employee Assistance Program
  • BetterUp Care wellness benefits including nutrition, sleep, executive coaching, etc.

And much, much more! Check out PRUSABenefits.com to view our extensive people programs and support.

Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law. Offers will be subject to United States local terms .

Job Posting End Date:

Target Hire Date :
2024-05-01

Target End Date :
Applied = 0
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