Senior Marketing Manager - Segment Lead, Third Party Platforms
New York, NY
| Employer: | NYU Langone Health |
| Category: | Health Care |
| Job Type: | Full Time |
Description | |
|
NYU Langone Health is a world-class, patient-centered, integrated academic medical center, known for its excellence in clinical care, research, and education. It comprises more than 200 locations throughout the New York area, including five inpatient locations, a children's hospital, three emergency rooms and a level 1 trauma center. Also part of NYU Langone Health is the Laura and Isaac Perlmutter Cancer Center, a National Cancer Institute designated comprehensive cancer center, and NYU Grossman School of Medicine, which since 1841 has trained thousands of physicians and scientists who have helped to shape the course of medical history. At NYU Langone Health, equity, diversity, and inclusion are fundamental values. We strive to be a place where our exceptionally talented faculty, staff, and students of all identities can thrive. We embrace diversity, inclusion, and individual skills, ideas, and knowledge. For more information, go to nyulangone.org, and interact with us on LinkedIn, Glassdoor, Indeed, Facebook, Twitter, YouTube and Instagram. Position Summary: We have an exciting opportunity to join our team as a Senior Marketing Manager. In this role, the successful candidate will contribute to the strategy and development of innovative digital marketing initiatives tailored to diverse patient segments and healthcare professionals. This position will collaborate with other Communications & Marketing (C&M) teams and cross-functional NYULH stakeholders and ensuring alignment with the health system's mission to drive brand reputation and appointment volume. Reporting directly to the Marketing Strategy Lead Digital Platforms, this position will play a critical role in NYULHs overall strategic marketing efforts, including creating innovative digital programs, providing a deep understanding of the profiles of different audiences receiving digital campaigns on third party platforms, and supporting the advancement of NYULHs enterprise objectives. Job Responsibilities: Marketing Cloud Strategy Development:
Collaboration and Influence
Minimum Qualifications: To qualify you must have a Bachelor's degree in Marketing, Management, Strategy, or related field 5+ years of experience in Marketing Strategy Experience managing digital marketing campaigns, specifically leveraging third party platforms Proficiency in project management, communication tools, and data analysis Strong interpersonal skills for cross-functional collaboration and ability to build strong relationships both internally and externally Strong analytical skills, with the ability to apply and communicate data-driven insights Understanding of graphic design and branding Creative instincts and willingness to test-and-learn Exceptional leadership skills, demonstrating the ability to teach, motivate, and collaborate effectively Excellent verbal and written communications skills Preferred Qualifications: Proven experience in healthcare marketing strategy and digital innovation Qualified candidates must be able to effectively communicate with all levels of the organization. NYU Langone Health provides its staff with far more than just a place to work. Rather, we are an institution you can be proud of, an institution where you'll feel good about devoting your time and your talents. NYU Langone Health is an equal opportunity and affirmative action employer committed to diversity and inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration without regard to race, color, gender, gender identity or expression, sex, sexual orientation, transgender status, gender dysphoria, national origin, age, religion, disability, military and veteran status, marital or parental status, citizenship status, genetic information or any other factor which cannot lawfully be used as a basis for an employment decision. We require applications to be completed online. If you wish to view NYU Langone Health's EEO policies, please click here. Please click here to view the Federal "EEO is the law" poster or visit https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm for more information. NYU Langone Health provides a salary range to comply with the New York state Law on Salary Transparency in Job Advertisements. The salary range for the role is $76,721.84 - $127,869.56 Annually. Actual salaries depend on a variety of factors, including experience, specialty, education, and hospital need. The salary range or contractual rate listed does not include bonuses/incentive, differential pay or other forms of compensation or benefits. To view the Pay Transparency Notice, please click here | |