Copywriter
New York, NY
Employer: | Macy's |
Category: | Media - Journalism - Newspaper |
Job Type: | Full Time |
Description | |
Bring Your Amazing Self to Work At Macy's, Inc. we're on a mission to create a brighter future with bold representation for all. This is our Mission Every One. We know that each person here is unique. So we respect and invest in each individual to create growth, pride, and satisfaction. If we are able to bring our whole selves to work, it translates into a more abundant and wider array of ideas and energy for all to benefit from. Our success will be built on amazing colleagues, working together. Job Overview The Copywriter writes persuasive copy that brings the brand narratives to life on topics as diverse as style tips & hacks, sale events, social purpose, and more. Drawing from rich customer insights and personal curiosity about shopper motivations, they craft nuanced copy that builds on the brand strategy, demonstrating that Macy's understands what customers want and need. Their passion for research and ability to quickly grasp project requirements shape the creative approach as they collaborate with designers to make product features and benefits clear and compelling. Through mastery of the distinctive voice and attention to detail, they engage audiences with an authentic, conversational style across digital, emerging, and traditional media. They are curious, innovative, and conceptual thinkers who thrive on collaboration and healthy debate to produce exceptional work. The Copywriter primarily works with designers, art directors, and partners in Creative, Marketing, and Project Management. Depending on the project, they may also collaborate with partners in other creative areas, Digital, eCommerce, the Fashion Office, Philanthropy, Visual, and Merchandising to ensure a consistent brand experience. What You Will Do
Skills You Will Need Copywriting: Ability to write clear, compelling copy that embodies the voice of the brand and adapts style for different communication objectives. Market Research: Proactive approach to understanding customer needs and researching competitors' advertisements and campaigns to enhance advertising effectiveness. Collaboration: Skill in collaborating with design partners to maintain freshness in work, challenge the status quo, and deliver powerful communications. Proofreading and Editing: Capability to proofread and self-edit work to deliver accurate content that meets standards of creative excellence and technical quality. Proficiency in Adobe Creative Suite: Ability to effectively utilize Adobe Creative Suite tools for creative projects. Interpersonal and Communication Skills: Strong communication skills, practicing open and continuous communication, and effectively presenting information in a clear, concise manner. Who You Are
What We Can Offer You
About Macy's Now is an exciting time for a Macy's career as we continue to focus on creating exciting and memorable experiences for every Macy's customer, whether their journey starts online or in the store. Our opportunities in Sales, Merchandise, Operations, Customer Service, Warehouse, Marketing, and other areas let you express your creativity and commitment to excellence, grow your career and make a difference to your Macy's colleagues and customers. Bring your creativity, energy, and ideas to the Macy's team - Apply Today! This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment. MARKETING00 This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Additional benefit details are available at macysJOBS.com. |