Brand Analytics Director - Immunology
Vacancy has expired
Wilmington, DE
Employer: | AstraZeneca |
Job Type: | Full Time |
Description | |
G IBEX Overview Global Insights & Business Excellence ( GIBEX ) is a strategic function, critical for enabling success in the growth of the BBU business. Our ambition is to build an industry-leading organization, empowering our Commercial teams through the generation of compelling evidence and insights, while ensuring they have the tools and skills to deliver impactful launches that change the practice of medicine for the benefit of patients. Within GIBEX , the Insights & Analytics function is organized across several teams and supports both the US and Global organizations : Respiratory & Immunology Insights, CVRM Insights (Cardiovascular, Metabolic, Renal). Team Overview The aim of the Insights & Analytics team is to establish industry-leading capabilities across the core areas of analytics, forecasting, reporting, business planning, and insight capabilities. It will leverage , reapply, and advance best practices in capabilities and operations from Global and US more broadly across geographies. The Insight & Analytics Teams partner to drive portfolio and brand strategy and performance. Together we strive to uncover deep customer insights in order to drive improved decision-making and business impact. We are looking for leaders who have the passion to drive business results and bring innovation to what we do for greater impact. The I&A teams are responsible for Global and US across the BBU, and is organized around the following core capability areas:
The Brand Analytics Director is expected to provide leadership that delivers competitive advantage through the application of end to end analysis and insight across both Global and the US market. We are looking for a dynamic leader who can partner with the Brand Analytics Lead, Senior Director to pioneer and embed leading-edge analytic techniques, and generat e local market knowledge which lead to superior fact-based decision-making. The role will support the BBU in the identification, development and evaluation of new practices, whether sourced internally or externally. Further, they must be able to identify , develop and lead the implementation of new analytic capabilities across the organization. As a Brand Analytics Director, you will be responsible for providing analytical expertise to the Commercial Organization, driving strategic and operational excellence. This person will help lead the development and deployment of new analytic capabilities, partnering with the Brand Analytics, Senior director lead. This is a hands-on analytical role and as a proactive internal consultant to a specific brand team, the Brand Analytics Director will support and design commercial solutions, enabling data-driven decisions that are based on rigorous analysis and best available information. A high level of proficiency in syndicated and custom, primary and secondary data, for both predictive and prescriptive analytics is required . The Brand Analytics Director will coordinate the procurement of various datasets, and will design and implement analytical solutions in support of Business Opportunities, Customer Segmentation & Targeting, HCP & Patient Opportunity Identification, Return-On-Investment analytics and Optimal Resource/Budget allocation across diverse Sales and Marketing channels, Patient & Prospective Analytics, Smart Business Experiments (Test & Learn), Market Simulation & Patient flow modelling among other business critical analyses. This role works closely with Marketing, Medical, Market Access, Sales, Forecasting, and other Commercial Operations business partners. In addition to strong analytical skills, the Brand Analytics Director should have excellent communication skills with a demonstrated track record of effective business partnership as demonstrated by material business impact and influencing . This position may be required to manage contractors and consultants to complete analytical projects but will have no direct reports. The candidate will also be required to continuously evaluate new quantitative analysis methods and technologies. Key Responsibilities:
Essential requirements
Desirable Requirements:
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements. |