Senior Copywriter - Accessories & Campaigns
Long Island City, NY
| Employer: | Macy's |
| Category: | Media - Journalism - Newspaper |
| Job Type: | Full Time |
Description | |
|
About: Bloomingdale's makes fashion personal and fun, aspirational yet approachable. Our mission is to guide and inspire our customers to make style a source of creative energy in their lives. We will always strive to make Bloomingdale's like no other store in the world. Everyone plays a critical role to bring our mission to life. Regardless of position, we believe all colleagues have a voice and access to share their thoughts with every level of leadership. Our colleagues are passionate, driven, entrepreneurial and collaborative. We welcome and embrace diversity of background, thought and opinion while having a lot of fun along the way. Job Overview: The Senior Copywriter, Accessories & Campaigns, will help shape content and copy strategy for designer fashion accessories as well as large-scale projects and seasonal campaigns like holiday, concepting and executing a range of assets across digital, print, and social. Excellent storytelling, presentation, and writing skills, and the ability to collaborate with partners including Art Directors, Site Merchandisers, and Buying teams are essential. This individual can think big picture while maintaining a laser-focused eye on the details; communicates and elevates the Bloomingdale's voice through brand-specific copy, and always prioritizes the customer experience. Essential Functions: • Conceptualize 360° campaign ideas from video to in-store activations • Elevate Bloomingdale's brand voice so it is informative, original, and reflective of how people shop today • Craft all emails and paid media relating to shoes and handbags • Effectively manage the production workflow for assigned family of business • Ensure consistency and adherence to Bloomingdale's copy standards • Maintain high standards for writing and proofreading Qualifications and Competencies: • Strong background in campaign concepting, either at an agency or in-house at a brand • Keen understanding of copy needs by medium (digital media, catalog, email, homepage, etc.) • Practices open and continuous communication, values keeping others informed, effectively presenting information in a clear, concise manner • Excellent leadership, facilitation, and interpersonal skills, with the ability to work across functional lines and at many levels • Ability to think creatively, strategically, and technically • Ability to work a flexible schedule based on department and Company needs • Experience writing about luxury fashion accessories, as well as a strong understanding of current fashion trends • A portfolio of work that includes writing across print, digital and social • Ability to present campaign concepts and field questions on the spot Physical Requirements: • Requires prolonged periods of sitting, with occasional standing • Occasionally requires walking, bending, reaching, hearing, and talking • Continuous use of computers and other office equipment This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Additional benefit details are available at bloomingdalesJOBS.com. | |