Sr. Director, Social and Influencers
Vacancy has expired
New York, NY
Employer: | Macy's |
Category: | Marketing |
Job Type: | Full Time |
Description | |
Bring Your Amazing Self to Work At Macy's, Inc. we're on a mission to create a brighter future with bold representation for all. This is our Mission Every One. We know that each person here is unique. So we respect and invest in each individual to create growth, pride, and satisfaction. If we are able to bring our whole selves to work, it translates into a more abundant and wider array of ideas and energy for all to benefit from. Our success will be built on amazing colleagues, working together. Job Overview The Senior Director of Social & Influencer Partnerships is responsible for crafting and executing strategies to engage customers, meet marketing KPIs, and increase sales across all social platforms. This role involves creating compelling content, managing influencer programs and partnerships, and analyzing performance metrics and results. Macy's is seeking a creative individual with a track record of delivering business results and innovative ideas. The ideal candidate is customer-focused, passionate about content creation, and skilled at fostering collaboration. What You Will Do Strategy and Brand Development
Skills You Will Need Social and Influencer Strategy Development: Ability to develop and implement effective social and influencer strategies to engage customers, enhance brand affinity, and achieve key performance indicators (KPIs) such as revenue, traffic, and new customer acquisition. Brand Development: Skilled in defining and aligning Macy's social brand voice and personality with overall business goals, creating cohesive playbooks to guide team efforts and unify approaches. Content Creation and Execution: Proficiency in creating and executing innovative content concepts that capture customer attention, capitalize on cultural moments, and engage in trending conversations with timely and relevant content. Team Leadership and Relationship Management: Experience leading internal and agency teams to execute comprehensive social and influencer marketing strategies aligned with campaign goals and target audiences. Ability to provide strategic guidance, optimize influencer strategies, and foster growth and innovation among team members. Influencer Management: Expertise in managing both internal Macy's Style Crew and external influencer partnerships, including collaboration with influencers and celebrities during key events to maximize partnership impact. Vendor and Agency Management: Strong relationship-building skills to manage relationships with vendors, tech providers, and agencies, driving innovation and encouraging calculated risks in partnerships. Performance Analysis and Budget Management: Proficiency in establishing robust reporting systems to communicate insights, performance metrics, and trends to stakeholders. Experience in analyzing influencer marketing impact across brands and regions, identifying areas for improvement, and effectively allocating and managing budgets to achieve business objectives. Social Media Expertise: Understanding of the competitive social retail landscape, staying updated on social media trends, technologies, and social analytics tools. Creativity and Innovation: Proven track record of strategic thinking, creativity, and innovation that drives business results, particularly in developing and growing influencer programs and creating quick-turn social content. Who You Are
What We Can Offer You
About Macy's Now is an exciting time for a Macy's career as we continue to focus on creating exciting and memorable experiences for every Macy's customer, whether their journey starts online or in the store. Our opportunities in Sales, Merchandise, Operations, Customer Service, Warehouse, Marketing, and other areas let you express your creativity and commitment to excellence, grow your career and make a difference to your Macy's colleagues and customers. Bring your creativity, energy, and ideas to the Macy's team - Apply Today! This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment. MARKETING00 This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Additional benefit details are available at macysJOBS.com. |