Sr. Manager, Search Engine Optimization
Vacancy has expired
New York, NY
| Employer: | Macy's |
| Category: | Media - Journalism - Newspaper |
| Job Type: | Full Time |
Description | |
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Bring Your Amazing Self to Work At Macy's, Inc. we're on a mission to create a brighter future with bold representation for all. This is our Mission Every One. We know that each person here is unique. So we respect and invest in each individual to create growth, pride, and satisfaction. If we are able to bring our whole selves to work, it translates into a more abundant and wider array of ideas and energy for all to benefit from. Our success will be built on amazing colleagues, working together. Job Overview The Senior Manager, Search Engine Optimization plays a strategic role within the in-house SEO team. They collaborate with the Director of SEO to drive organic growth by planning and executing strategic initiatives. This role oversees a team of specialists responsible for on-page optimizations and measures and reports on SEO content performance. The SEO Content Lead works closely with creative, project management, and site merchandising teams across multiple business units. The ideal candidate has experience organizing and managing a robust SEO content strategy, including editorial content, informational guides, category-level copy blocks, transactional content, and more. They understand SEO best practices in-depth and can clearly and effectively articulate complex ideas to a non-SEO audience. They perform other duties as assigned. What You Will Do
Skills You Will Need SEO Expertise: In-depth knowledge of SEO best practices and experience in organizing and managing robust SEO content strategies, including editorial content, informational guides, category-level copy blocks, and transactional content. Strategic Planning: Ability to develop and execute strategic initiatives that drive organic growth, including creating an SEO content calendar aligned with enterprise priorities, new product additions, marketing and social alignment, and seasonal events. Team Leadership: Experience in recruiting, training, and managing a team of SEO specialists and content writers, ensuring efficient execution of day-to-day SEO tasks. Collaboration: Strong collaboration skills to work closely with creative, project management, and site merchandising teams across multiple business units and represent SEO strategies in cross-functional business meetings. Analytical Skills: Proficiency in measuring and reporting the effectiveness of SEO strategies, using strong analytical and mathematical skills, preferably with experience in Microsoft Excel or similar applications. Communication Skills: Excellent written and verbal communication skills, with the ability to clearly and effectively articulate complex ideas to a non-SEO audience and develop relationships to socialize SEO strategies across the organization. Adaptability: Ability to monitor and analyze existing content to ensure freshness and competitiveness, stay updated on digital marketing trends, and share new techniques with the team. Project Management: Strong project management and inter-departmental coordination skills, with the ability to execute multiple projects, closely measure their impact, and adjust strategies as needed. Technical Proficiency: Experience with SEO tools and platforms such as Google Search Console, BrightEdge, and SEOClarity. Creativity: Highly creative with copywriting experience being a significant plus. Who You Are
What We Can Offer You
About Macy's Now is an exciting time for a Macy's career as we continue to focus on creating exciting and memorable experiences for every Macy's customer, whether their journey starts online or in the store. Our opportunities in Sales, Merchandise, Operations, Customer Service, Warehouse, Marketing, and other areas let you express your creativity and commitment to excellence, grow your career and make a difference to your Macy's colleagues and customers. Bring your creativity, energy, and ideas to the Macy's team - Apply Today! DIGITAL00 This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Additional benefit details are available at macysJOBS.com. | |